Responsibilities

• Create Social First Content at Scale:
• Concept, shoot, and edit high-volume, platform native content across key social platforms
• Translate brand priorities, product stories, and cultural moments into snackable, thumbstopping content.
• Move At The Speed Of Culture
• Partner with social strategist(s) to spot trends, sounds, formats and behaviors early to turn them into on-brand content
• Participate in agile, real-time content around launches, moments and events
• Contribute ideas proactively - not just execute briefs.
• Think Like a Creator, Not a Producer
• Optimizing content for stronger performance
• Continuously test, learn and evolve creative formats based on performance.

Requirements

• 5-7 years creating social first video content (agency, brand, or creator background)
• A Deep understanding of: TikTok, Instagram, YouTube, Pinterest
• A Portfolio that shows: Short form video; Platform native storytelling; Trend-awareness executions

Preferred

• Strong collaboration - This role will be within a core KitchenAid Pod, partnering directly with our social team
• You’re chronically online (in the best way)
• Experience working in an agency environment
• Experience working with influencers, creators and brand partnerships
• You care about performance just as much as craft

Benefits

• Generous benefits package, Whirlpool employee discount, fitness &;;; educational reimbursement programs, kitchenettes, and more!
• Benefits
• Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
• Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
• Sabbatical - Four weeks paid leave after every five years of service.