Social Content Creator

New York, USA (On-site)

$80K/yr – $90K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Support Bathhouse’s social storytelling by creating and editing short-form videos, managing posting calendars, and representing the brand on camera to energize and humanize the Bathhouse experience.

  • Own end-to-end content creation and publishing across Instagram, TikTok, YouTube Shorts, and threads.
  • Must-have: 2–4+ years creating social video content with CapCut/Adobe or equivalent.
  • Standout: On-camera presence and ability to translate brand voice into video storytelling.

Job Description

Responsibilities

  • Create, capture, and edit original video (and occasional photo) content for social media platforms, including Instagram, TikTok, Facebook, YouTube Shorts, and Threads.
  • Own the day-to-day management of Bathhouse social platforms, including posting, scheduling, and content organization
  • Execute against the content calendar, ensuring consistent, timely, and on-brand publishing
  • Bring Bathhouse's physical experience to life through short-form, social-first storytelling
  • Collaborate with brand and creative teams to concept and produce content
  • Act as an on-camera presence when needed, helping to humanize and energize the brand
  • Monitor trends, platform updates, and cultural moments to inform content creation
  • Support community engagement through comments and direct messages in a timely, brand-aligned manner
  • Assist in content support for campaigns, partnerships, and new location openings
  • Maintain brand voice, tone, and visual standards across all social platforms

Requirements

  • 2–4+ years of experience creating content for social media (brand, agency, or personal platform)
  • Strong proficiency in short-form video creation and editing (iPhone, CapCut, Adobe, or similar tools)
  • Deep understanding of Instagram, TikTok, and social-first content trends
  • Comfortable being both behind and in front of the camera
  • Strong creative instincts with an eye for aesthetics, storytelling, and brand consistency
  • Highly organized with the ability to manage posting schedules and multiple content streams
  • Strong communication skills and ability to collaborate cross-functionally
  • Experience in hospitality, wellness, or lifestyle brands is a plus
  • Passion for culture, wellness, and performance-driven experiences

Preferred

  • Experience in hospitality, wellness, or lifestyle brands is a plus
  • Passion for culture, wellness, and performance-driven experiences

Benefits

  • Medical, Vision, and Dental insurance available.
  • Complimentary unlimited admission to Bathhouse.
  • 50% discount on services, retail products, and restaurant offerings.
BATHHOUSE logo

BATHHOUSE

Bathhouse is a home for people to look, feel and perform their very best. Guests utilize our amenities (thermal pools, saunas, steam room) in a sleek, modern and socially engaging atmosphere. Our best-in-class massages and scrubs are protocol-driven treatments delivered by a superstar team of practitioners. Anybody with a body can benefit from a Bathhouse service.Bathhouse is an oasis to be fundamentally human. We focus on functionality over preciousness, recovery over relaxation. The “anti-spa” spa experience. We are industry rebels. Join us. View our open positions and apply today.

Founded in 2018
Brooklyn, New York, USA
157 employees (12 in marketing)

Traffic Signals

Monthly Visitors
258.8K
Monthly Google Ads Budget
$13.5K
Traffic Source Mix
Search
59.2%
Direct
32.1%
Referral
4.4%
Social
3.5%
Paid
0.7%

Headcount Trend

Current headcount: ~157

Marketing Team

Marketing Team Size
8 (5% of company)
Median Career Experience
8.5 years
Median Tenure
2.1 years