Social Content + Community Intern

New York, USA (Hybrid)

Salary Not AvailableIntern/New GradPart time

Posted 3 months ago

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Job Summary

Drive social content creation and community management for Herbivore Botanicals' TikTok and Instagram.

  • Own TikTok content strategy and short-form video production for campaigns.
  • Must-have: demonstrated socially native content creation for a brand or personal account.
  • Standout: NYC hybrid internship with cross-team collaboration and platform trend awareness.

Job Description

Responsibilities

  • Generate and execute socially native content strategy for TikTok Platform on a campaign basis
  • Ideate, film and edit short-form video content for TikTok and Instagram Reels
  • Assist with execution of Instagram and Pinterest Strategy
  • Manage day-to-day community engagement across Instagram and TikTok: match brand voice, and engage with audiences in a natural way, this includes captions, comments, DMs, and sometimes customer service responses
  • Perform daily engagement across all feeds
  • Collaborate with marketing, PR, brand, and product teams on integrated launches
  • Conduct research on industry trends, competitor strategies, and platform updates
  • Provide administrative support to the broader marketing team as needed

Requirements

  • Currently pursuing or recently completed a degree in Marketing, Communications, PR, Digital Media, or related field
  • Based in NYC (hybrid schedule, 2 days/week in office)
  • Strong interest in beauty, skincare, wellness, or lifestyle
  • Deep familiarity with TikTok, Instagram, YouTube, Pinterest, and emerging platforms
  • Experience creating socially native content for personal account or brand account
  • Experience with Instagram Edits, TikTok in app editing, and CapCut
  • Strong written and verbal communication skills
  • Highly organized with strong attention to detail
  • Self-starter with strong project management skills
  • Ability to manage multiple priorities in a fast-paced environment
  • Creative thinker with a pulse on digital trends and influencer culture
  • Proficiency in Microsoft Word, Excel, and PowerPoint
  • Experience with Adobe Suite, specifically Photoshop or Premiere preferred
  • Experience with Dash Hudson, Sprout Social, Hootsuite or similar social analytics platforms preferred

Nice To Have

  • Experience with Adobe Suite, specifically Photoshop or Premiere preferred
  • Experience with Dash Hudson, Sprout Social, Hootsuite or similar social analytics platforms preferred
Herbivore Botanicals logo

Herbivore Botanicals

2.3 Glassdoor

Herbivore Botanicals - We bring you products that are safe, non-toxic, and highly effective. We believe in tangible results you can see and feel, and we believe in the power of nature to bring these results.Every ingredient that we include in our products is there for a specific therapeutic reason. We do not use fillers of any kind, meaning that almost every ingredient in our products is an “active” ingredient. This results in pure, highly concentrated, and effective formulas that are a rarity in the skincare and cosmetics world today. All of our formulas are original, created and tested by us, on real people — never on animals and always from scratch. All of our products have an emphasis on organic, high quality, and food-grade ingredients.Knowing that everything we put on our skin quickly absorbs into our bodies, we ethically source the finest raw natural materials the earth has to offer. With ingredients ranging from French pink clay to Brazilian gemstones, we formulate treatments that combine essential vitamins, minerals, and botanicals to restore skin to its optimum health and vitality.In addition to creating products that give you noticeable results, we also create our products with personal rejuvenation and a little indulgence in mind. We believe that daily bathing and skincare rituals should be enjoyable — a way to carve out some much-needed downtime in your hectic routine. From thoughtfully designed packaging and labels that really allow our ingredients to shine through, to intoxicating scents and luxurious textures, we truly want you to love your skincare and bathing routines.Founded by Julia Wills and Alexander Kummerow in 2011 in their Seattle kitchen.

Founded in 2011
Seattle, Washington, USA
43 employees (8 in marketing)
14% recommend to a friend

Traffic Signals

Monthly Visitors
85.4K
Monthly Google Ads Budget
$5.5K
Traffic Source Mix
Search
36.9%
Direct
51.5%
Referral
6%
Social
3.9%
Paid
1.5%

Headcount Trend

Current headcount: ~43

Marketing Team

Marketing Team Size
5 (12% of company)

Funding

Total Funding
$15M
Last Raise
$15M
Private Equity, 3 years ago

Funding History

  • Aug 2023
    Private Equity
  • Aug 2019
    Series A • $15M

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