Company overview

Herbivore Botanicals - We bring you products that are safe, non-toxic, and highly effective. We believe in tangible results you can see and feel, and we believe in the power of nature to bring these results.Every ingredient that we include in our products is there for a specific therapeutic reason. We do not use fillers of any kind, meaning that almost every ingredient in our products is an “active” ingredient. This results in pure, highly concentrated, and effective formulas that are a rarity in the skincare and cosmetics world today. All of our formulas are original, created and tested by us, on real people — never on animals and always from scratch. All of our products have an emphasis on organic, high quality, and food-grade ingredients.Knowing that everything we put on our skin quickly absorbs into our bodies, we ethically source the finest raw natural materials the earth has to offer. With ingredients ranging from French pink clay to Brazilian gemstones, we formulate treatments that combine essential vitamins, minerals, and botanicals to restore skin to its optimum health and vitality.In addition to creating products that give you noticeable results, we also create our products with personal rejuvenation and a little indulgence in mind. We believe that daily bathing and skincare rituals should be enjoyable — a way to carve out some much-needed downtime in your hectic routine. From thoughtfully designed packaging and labels that really allow our ingredients to shine through, to intoxicating scents and luxurious textures, we truly want you to love your skincare and bathing routines.Founded by Julia Wills and Alexander Kummerow in 2011 in their Seattle kitchen.
Founded in 2011
Seattle, Washington, USA
43 employees (8 in marketing)
14% recommend to a friend
16% positive business outlook

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount -4.4% year over year

Funding

Total funding

$15M

Last raise

Private Equity, 3 years ago

Funding history

Aug 2023

Private Equity Round Herbivore Botanicals

Aug 2019

Series A Herbivore Botanicals · $15M

Audience

Monthly website visitors
85.4K
Month over month+15.4%
Quarter over quarter+0.9%
Top sourceDirect (51.5%)
Ad budget per month$5.5K
Average search rank41.5
Traffic source mix
Direct
51.5%
Search
36.9%
Referral
6%
Social
3.9%
Paid referral
1.5%

LinkedIn followers

Follower count and growth

Total followers

14.9K

12-mo growth

+6%

Monthly growth

+1.8%

News

Links