Social Analyst

Responsibilities

• Plan and execute influencer and social content including briefing, concepting, partnering with external agencies, reviewing and scheduling.
• Be a student of culture. Responsible for social listening, trend reporting and deciding what conversations our brands should join.
• Responsible for organic and paid content calendars, ensuring content aligns with brand voice and objectives.
• Be hands-on with creative tasks: pitching ideas, writing post copy, proactively comment from brand handles, leveraging existing content to make assets, creating memes, etc.
• Deploy paid social campaigns collaboratively with media agency to traffic creative and brief ad-hoc social boosts.
• Analyze performance of social strategies against objectives and KPIs, including content, influencer, paid media and optimize efforts to improve results.

Requirements

• Strong organizational skills with the ability to manage content calendars, scheduling, and publishing across platforms.
• Excellent communication and collaboration skills with internal teams and agency partners.
• Ability to analyze social performance data and translate findings into actionable insights and recommendations.
• Strong attention to detail and project management skills to ensure accurate and timely execution.
• Working knowledge of social media platforms, publishing tools, and analytics solutions.
• Proactive mindset with the ability to identify optimization opportunities and share relevant cultural and platform trends.
• Years of Experience: 1-4 years of relevant experience in social media marketing
• Educational Requirements: Bachelor’s Degree in Communications, Marketing, or equivalent with strong Social Media knowledge and experience

Benefits

• Danone USA offers a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options.