Responsibilities

• Serve and craft the voice of one of the most iconic brands in the industry.
• Secure local, national and international media coverage through proactive public relations including press releases, story pitching, media hosting, relationship building and database management.
• Develop annual press release and media pitch plan based on overall marketing plan.
• Manage social media by creating content and responses aligned with Snowbird’s voice.
• Serve as spokesperson for resort including crisis communications.
• Host and coordinate all aspects of media FAM trips.
• Maintain and build new relationships within local community and the ski industry.
• Write, edit and proof effective marketing and executive communications as needed for resort initiatives.
• Actively participate as a key leader in the Marketing Division, contributing ideas and efforts to achieve both marketing and company goals.
• Supervise the Communications Specialist, Snow Reporters and Historian while developing them into strong brand storytellers and leaders.

Requirements

• 5 years’ experience in public relations, strategic communications, journalism or related field, with a proven track record of success pitching and placing client stories. Ski or travel/tourism industry experience preferred.
• Bachelor's Degree in a related field is required.
• 2 years of supervisory experience.
• Must be able to ski or snowboard at an advanced/expert level.
• Must be at least 21 years of age.
• Valid Driver’s License with clean MVR (driving record).
• Thorough understanding of AP Style and public relations practices.
• Proven ability to speak articulately on-camera, in interviews, press conferences and while conducting presentations.
• Strong written skills with a proven ability to write in AP Style. Creative writing skills are also required.
• Ability to foster relationships regardless of personality and maintain a high level of professionalism regardless of the situation.

Preferred

• Ski or travel/tourism industry experience preferred.
• Experience with project management and media tracking platforms.

Benefits

• Snowbird season pass and comp ticket benefits
• Discounts at Snowbird eateries, retail shops, mountain school, lodging and daycare for employees
• Available medical, dental, vision and accident insurance – benefits are available based on position and are subject to change
• 401k with company match
• Discounts with POWDR partners
• Free transportation to work: UTA Bus, departmental rideshare vans, and employee shuttle vans