SMS Growth Specialist, Consumer Experience

Responsibilities

• Own the post-click consumer journey: landing pages, content layouts, offer placement, and monetization mix with revenue per click as your core metric.
• Run a continuous experimentation program: page layouts, offer sequencing, content angles, and design variants, each measured against conversion and yield.
• Analyze funnel performance daily to find where users drop off and where value is being left on the table — then ship the fix.
• Collaborate with internal demand and yield teams to align what’s shown on-page with what’s converting, so the best offers get the best placement.
• Balance monetization with user trust, building experiences consumers genuinely engage with, protecting long-term channel health.
• Launch new consumer web properties end to end — brand identity, site structure, content, and signup/opt-in flows — using modern no-code and AI-assisted builders.
• Maintain quality and consistency across a growing portfolio of consumer brands, each presenting a polished, service-oriented experience.
• Ship fast: new properties and page variants go live in days, and every launch becomes a new surface to optimize.
• Build within regulatory and platform guardrails, ensuring every property meets industry compliance and content standards for consumer messaging.

Requirements

• 3-5+ years in performance marketing, affiliate, or an SMS/lifecycle-adjacent space — you’ve owned a conversion or revenue metric and demonstrably moved it.
• Command of the conversion optimization toolkit: landing page testing, offer sequencing, layout and placement strategy, and audience segmentation.
• A strong analytical core — you pull your own data, find the patterns, and prioritize experiments by expected impact rather than intuition alone.
• Hands-on ability to build and ship web experiences with no-code / AI-assisted tools — you don’t wait on a dev queue.
• Comfort operating within compliance frameworks for consumer marketing — or the discipline to master them quickly.
• Start-up scrappiness: you’re proactive, resourceful, and bias toward action.