SJSU Online Content Marketing Strategist

Responsibilities

• Write, edit, and publish conversion-focused content for web pages, blogs, news stories, magazines, emails/texts, videos, digital ads, and other channels targeting various audiences and market segments.
• Partner with marketing colleagues to write and test innovative social media content and concepts across social channels.
• Set up automated email drip campaigns in CRM system (Slate) and serves as a final QC to ensure accuracy in all communications.
• Write and edit promotional and marketing content across digital and print channels to effectively describe and promote services and programs.
• Conduct interviews for content development and develop scripts for video and livestreams
• In partnership with the UMC web team, leverage keyword research, search engine optimization (SEO), answer engine optimization (AEO), and generative engine optimization (GEO), and use available analytics to develop creative content designed to drive traffic and build content authority.
• Measure and evaluate content and meet with partners to find content gaps, roadblocks, and optimization opportunities.
• Clarify a high volume of information into simple, intuitive, influential call to action (CTA) content that connects with targeted audiences and leads them through a sales life cycle funnel with the goal of converting them from prospective to enrolled students.
• Contribute to the development of an integrated content marketing strategic workgroup.
• Work with UMC colleagues to ensure concepts and copy tones are on brand and strategically sound.

Requirements

• Equivalent to a bachelor’s degree in a related field. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis.
• Four (4) years of relevant experience. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.

Preferred

• Master’s degree in marketing, business or related field.
• Five years or more of progressively responsible and relevant experience, preferably in higher education and/or marketing.
• Demonstrated excellent written and verbal communication skills, interviewing and presentation skills, and experience working with diverse stakeholders.
• Demonstrated understanding of project management tools such as Asana and Google Workspace, customer relationship management (CRM) platforms such as Slate, and content distribution platforms such as Semrush, WordPress, Restream, YouTube, and Hootsuite.