Responsibilities

• Support the development and execution of content strategies across YETI.com, including campaigns, product launches, site marketing initiatives, category experiences, and editorial content.
• Maintain site content and digital experiences to ensure accuracy, seasonal relevancy, and alignment with brand standards and business priorities.
• Develop site briefs and execution requirements for campaigns, product launches, promotions, and other key business initiatives.
• Configure, QA, publish, and maintain content experiences within Salesforce Commerce Cloud across the homepage, campaign landing pages, category pages, buying guides, blog and editorial content, product discovery experiences, and evergreen site content.
• Configure, QA, publish, and maintain site experiences within Salesforce Commerce Cloud (SFCC).
• Support onsite promotional execution through promotion setup, related content updates, testing, launch validation, and reporting.
• Partner with Merchandising, Marketing, Product, Legal, Analytics, Retail, and Localization teams to deliver connected customer experiences.
• Work closely with creative partners to bring brand storytelling, product education, and campaign experiences to life across YETI.com.
• Analyze content, campaign, and site performance to identify key takeaways and recommend opportunities to improve engagement, conversion, customer experience, and product discovery.
• Support homepage, category, and editorial content planning by translating performance insights, business priorities, and customer behavior trends into content recommendations.

Requirements

• Bachelor’s degree in business, marketing or eCommerce or related field of study preferred
• Greater than two years of relevant experience in digital merchandising, eCommerce site operations, site publishing, or a related field.
• Proficiency with an eCommerce platform or content management system.
• Familiarity with site analytics tools and the ability to interpret standard performance metrics.
• Strong attention to detail, organizational skills, and time management.
• Experience reviewing digital content and site experiences for accuracy and quality.
• Ability to take ownership of assigned work, communicate risks early, and meet time-sensitive launch deadlines.
• Ability to manage several concurrent projects and adjust as business priorities, processes, and technology evolve.
• Strong interpersonal and communication skills, with the ability to develop effective relationships across cross-functional teams.
• Strong interest in customer experience, including website navigation, content hierarchy, product education, and product discovery.

Preferred

• Basic HTML knowledge is strongly preferred.
• Experience with Salesforce Commerce Cloud, including SFRA, Page Designer, or Business Manager, is preferred but not required.
• Experience applying SEO or digital accessibility best practices is preferred but not required.

Benefits

• Benefits & Perks: Click here to learn about the benefits and perks we offer at YETI.