Responsibilities

• Conceptualize and define content marketing assets that reflect our goals, campaign themes, and target personas. Develop project briefs, messaging, and detailed outlines for content assets.
• Flex between strategist, writer, and editor by reviewing all content deliverables and authoring content as needed.
• Create a wide range of content assets, including data reports, e-books, short-form visuals, videos, articles, webinars, and webpages for priority industries and personas.
• Partner with product marketing, regional marketing, demand generation, customer marketing, sales, and creative to drive alignment on content topics.
• Review and edit all content to ensure it is consistent with Coursera’s messaging, style, voice, and tone, and support quarterly editorial calendar planning for content marketing.

Requirements

• 5+ years of experience in content marketing, preferably in a B2B/enterprise environment creating content assets and strategies for full-funnel marketing campaigns.
• Strong writer with a demonstrated history of producing a variety of content, such as e-books, data reports, videos, and webpages.
• Experience using AI-powered tools to improve efficiency and scale content production.
• Understanding of SEO/AIO/GEO content creation best practices
• Experience handling multiple projects at once and driving alignment with stakeholders across marketing disciplines, sales, and brand & creative.
• Bachelor’s Degree in English, Communication, Journalism, or a related field.

Preferred

• Experience creating content tailored to specific audiences (by industry, persona, vertical).
• Comfortable creating both thought leadership content and product-feature content.
• A demonstrable understanding of the evolving ed-tech landscape and the future of learning.
• Strategic, metrics-driven mindset balanced with a passion for creative problem-solving.
• Agency experience.

Benefits

• comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.