Responsibilities

• Develop and execute a high-volume short-form video calendar (5–7+ posts/week across TikTok, Instagram Reels, YouTube Shorts)
• Shoot vertical video content on-location at cabins, guest experiences, and owner testimonials
• Edit videos with trending audio, captions, text overlays, effects, and strong CTAs linking to booking and inquiry forms
• Optimize posts with Smokies-specific hashtags, geotags, and SEO-friendly captions
• Analyze performance metrics and refine strategies for better ROI
• Support integrated digital efforts: assist with paid social ads, website updates, and email campaigns
• Engage with the community: monitor comments/DMs and run local promotions
• Report weekly on KPIs: follower growth, engagement, traffic, and owner leads

Requirements

• Proven track record creating short-form videos with strong engagement or viral potential
• Hands-on video shooting and editing experience (CapCut, InShot, Premiere Rush/Pro, or similar)
• Deep familiarity with social media trends, algorithms, and best practices for travel/hospitality content
• Working knowledge of analytics tools (Google Analytics, Meta Business Suite, TikTok Analytics) and link tracking
• Passion for the Smoky Mountains with local knowledge for authentic content
• Experience or understanding of the vacation rental industry (Airbnb, Vrbo, direct bookings) preferred
• Self-motivated with strong organization to meet posting deadlines
• Must live in or relocate to the Sevierville/Gatlinburg/Pigeon Forge area

Preferred

• Bonus: Experience with paid ads, SEO, email tools (Klaviyo), graphic design (Canva)
• Experience or understanding of the vacation rental industry preferred

Benefits

• $45,000 salary
• Paid Time Off (vacation, sick days, holidays)
• Health insurance and retirement savings options
• Opportunities for career growth and professional development