Responsibilities

• Apply brand, shopper, and retailer insights to develop differentiated shopper marketing programs that generate demand along the path to purchase.
• Work with agency partners and across all Purina internal functions to develop and execute customer specific programs that build equity and drive positive business results at retail.
• Influence and align customer and internal teams on customer relevant programs and strategies.
• Fully support shopper marketing strategy development and program sell-in with customer.
• Develop strong working relationships with Purina internal teams and external customer teams.
• Implements execution of media plan and promotional tactics from initial agency and/or customer briefing through final analysis and measurement.
• Primary interface with the customers’ marketing & digital departments.
• Drive Shopper Marketing ecommerce and digital innovation, by developing, testing, and sharing results of new applications and initiatives.

Requirements

• Bachelor’s Degree in Social Thought and Analysis
• 7+ years of Shopper Marketing experience in the Petcare industry
• 20% travel or as business needs require.

Preferred

• Bonus Eligibility: Yes

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits