Shopper Marketing Manager

New York City, NY (On-site)

$95K/yr – $115K/yrSenior Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own U.S. trade and shopper marketing from asset adaptation to retailer activation, with a strong emphasis on cross-channel consistency and agency partner management.

  • Trade Marketing Ownership: align local programs with a global brand strategy, manage timelines, and deliver retailer-facing activations.
  • Retail Partnerships: craft sell-in, shopper initiatives, and promotions while coordinating with Sales for category reviews and activation plans.
  • Execution & Insights: supervise launches, events, and program analytics to optimize retailer impact and inform strategy.

Job Description

Responsibilities

  • Execute U.S. marketing initiatives aligned with global brand strategies and priorities.
  • Adapt global assets and toolkits for U.S. retailer and consumer needs.
  • Coordinate project timelines and own the successful delivery of marketing programs.
  • Ensure consistent brand execution across retail, digital, and experiential touchpoints.
  • Create sell-in materials, retailer programs, and shopper marketing initiatives.
  • Lead retailer presentations, category reviews, and activation plans alongside the Sales team.
  • Lead retail promotions and retailer-specific marketing programs.
  • Ensure brand consistency across all retailer-facing materials.
  • Independently manage trade shows, sampling events, retailer meetings, and consumer experiences that introduce Cloetta brands to U.S. shoppers.
  • Own influencer, social, and experiential programs in partnership with agency partners.

Requirements

  • LOCATION: Tri-State area, NYC required
  • 3–6 years in trade marketing, shopper marketing, retailer marketing, brand activation, or related CPG marketing roles
  • Experience supporting retailer programs and retailer-facing initiatives
  • Proven ability to manage projects across multiple stakeholders and channels
  • Experience working with agencies, sales teams, and cross-functional partners
  • Strong communication, presentation, and organizational skills

Preferred

  • Experience within food, beverage, confectionery, consumer packaged goods, or retail industries preferred

Benefits

  • Health, dental, vision, and 401k with company match
  • Generous PTO package
  • Performance bonus
  • Flexible working hours, we are a big advocate of a good work-life balance.
Cloetta logo

Cloetta

Cloetta is Northern Europe’s leading confectionery company. Our products are sold in more than 60 markets worldwide. Cloetta’s brands are its biggest asset. Many of these brands originated from the first half of the 20th century and have strong local links including Malaco, Kexchoklad, CandyKing and Läkerol.About 2,600 employees work for us worldwide. We are committed to continuously renew and utilize the company’s expertise and want to hire and develop competent employees that are given the opportunity to realize their full potential. We are an ambitious company, hence have people work for us who really want to make an impact on the business by doing their job receiving the trust and freedom to take a lot of responsibility. We all do our part but also support each other and enjoy working together and in teams. We have a positive attitude, are proud of our company, our brands and products, but most of all... we love what we do and have fun while doing so.

Stockholm, Skåne County, SWE
1.7K employees (132 in marketing)

Traffic Signals

Monthly Visitors
35.6K
Traffic Source Mix
Search
40.8%
Direct
28.9%
Referral
12.6%
Social
16.8%
Paid
0.7%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
132 (8% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$281.8M
Last Raise
$281.8M
Post IPO Debt, 9 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $281.8M
  • Jan 2005
    Private Equity

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