Responsibilities

• Assisting in the planning and execution of shopper marketing campaigns, such as in-store promotions, digital activations, and events.
• You will analyze shopper insights and trends to inform marketing strategies and optimize campaign performance.
• Coordinate with external agencies and vendors to ensure timely execution of promotional materials and in-store displays.
• Support the development of marketing materials, including point-of-sale displays, product packaging, and promotional signage.
• Monitoring and reporting on campaign performance; provide insights and recommendations for improvement.
• Collaboration with sales teams to align marketing efforts with retail partners and enhance distribution strategies.
• Manage budgets with support from Shopper team for shopper marketing initiatives; ensure effective resource allocation.
• Stay updated on industry trends and competitor activities to identify opportunities for innovation.
• Thrive in a dynamic, high growth environment where creativity is valued, and teamwork is essential.

Requirements

• 4-6 years of customer/shopper marketing or related experience
• Experience working with Natural Channel Retailers
• Experience in CPG, Food & Beverage (natural & conventional grocers, mass-market retailers)
• Must have a proven track record in leading/growing shopper marketing sales
• Able to travel up to 20% to support trade events, customer calls, etc.
• Available to work flexible schedules, including some evenings & nights
• Interest and passion for raw foods and kombucha
• Bachelor’s Degree in Business, Marketing, or related field

Preferred

Benefits

• Health Insurance: Medical, Dental, Vision, and Life Insurance
• 401K with Matching
• Employee Assistance Program
• Discounts on the amazing GT’s product line
• Corporate Discounts with our partners thru LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, gyms, childcare, and more!)
• Others: Food trucks every weekday and quarterly employee appreciation events