Shopper Insights Manager at Heaven Hill | Louisville, KY

Shopper Insights Manager

Louisville, KY (Unknown)

Salary Not AvailableManager5+ years exp

Posted 2 months ago

Own the shopper and category storytelling engine to drive retailer growth and cross-functional decision making across on and off premise channels.

Own category growth stories and retailer-facing recommendations informed by NielsenIQ/Circana, POS, and panel data.
Partner with Sales, Marketing, Commercial Strategy, and Finance to embed insights into annual plans, category reviews, and negotiations.
Translate complex data into clear narratives that illuminate shopper, channel, and competitive opportunities for assortment, pricing, and promotions.

Drive category growth and strengthen retailer partnerships across Heaven Hill’s portfolio of brands
Operate as a key extension of the broader insights function, shaping strategic learning and storytelling for enterprise and commercial priorities
Serve as a strategic partner to Sales, Marketing, Commercial Planning and Finance teams by translating shopper, consumer, category and retail insights into actionable business recommendations
Support proactive strategic initiatives and responsive business needs across brands, channels, customers and commercial teams
Lead development of compelling category stories, retailer-specific insights and data-driven strategies that drive growth across on-premise and off-premise channels
Develop actionable shopper and category insights that drive business growth across assigned channels, customers, and brands
Build and activate annual shopper and category learning agendas aligned with commercial and brand priorities
Translate complex data into clear, compelling narratives that support retailer and internal decisions
Identify emerging shopper, channel, and competitive trends to uncover opportunities for assortment, merchandising, pricing, promotion, and display optimization
Collaborate with Sales, Marketing, Shopper Marketing, Commercial Strategy, and Finance/Rev Man teams to embed shopper and category insights into business planning

Bachelor’s degree in Marketing, Business, Analytics, Economics, Statistics, or related field
Minimum 5 years of experience in shopper insights, category management, sales analytics, commercial strategy, or related CPG functions
Strong experience accessing and analyzing syndicated data sources including NielsenIQ/Circana/IRI, Numerator, retailer POS, loyalty, and panel data
Experience building category reviews, retailer selling stories, and actionable business recommendations
Demonstrated ability to independently execute shopper and category analyses, develop retailer-facing recommendations, and manage cross-functional projects
Strong analytical, problem-solving, and strategic thinking capabilities
Excellent communication, presentation, and storytelling skills
Demonstrated ability to influence cross-functional teams, stakeholders and external retail partners
Ability to manage multiple priorities in a fast-paced environment

Beverage alcohol industry experience strongly preferred
Experience working directly with major retail customers across grocery, mass, club, convenience, or eCommerce channels
Experience with advanced analytics, data visualization, and dashboarding tools such as Tableau, Power BI, SQL, Python, or Excel modeling