Service Marketing Strategist

Eden Prairie, MN (Unknown)

$88K/yr – $120K/yrMid LevelFull time

Posted 4 days ago

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Job Summary

Own and drive the Service marketing plan and multi-channel campaigns, collaborating with Product Specialists to build awareness, generate demand, and identify upgrade and cross-sell opportunities across the install base.

Own the service marketing plan and launch materials
Partner with Product Specialist to ensure technical accuracy
Analyze campaign data to identify upgrades and cross-sell opportunities

Job Description

Responsibilities

Develop and maintain a marketing communications plan aligned with division goals and product line strategies
Identify target audiences and craft tailored messaging to build awareness and generate demand
Define campaign objectives, timelines, and success metrics with key stakeholders
Plan and execute multi-channel Service marketing campaigns spanning email, LinkedIn, webinars, and seminars
Develop Service Division content for sales literature, SRT materials, and the Sales Playbook
Partner with Product Specialist to ensure technical accuracy and product alignment
Create release notes for new products and updates with Product Specialist
Own and manage the Service SharePoint site, ensuring content is current, organized, and accessible
Develop the Service marketing plan for new product launches in partnership with Product Specialist
Ensure Service readiness materials (training, documentation, communications) align with launch timing

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
Experience in marketing or communications; service/technical industry experience a plus
Strong writing and content-development skills for varied audiences
Comfortable working with data and analytics to guide decisions
Experience with email, LinkedIn, and webinar marketing platforms
Familiarity with SharePoint or similar content management systems
Strong cross-functional collaboration skills across Sales, Product, and Support teams
Detail-oriented and able to manage multiple projects and deadlines

Benefits

Affordable medical, dental, and vision insurance: http://myitwhr.com/
HSA/FSA with a company match
Income protection benefits
Industry leading 401(k) plan
Paid time off
Parental leave
Matching gift and volunteer program

MTS Systems Corporation

MTS is a leading global supplier of test and simulation systems, differentiating ourselves through innovation, quality and an exceptional customer experience. We partner with our customers to revolutionize products and transform industries. We innovate to help make the world’s products better by simulating real-world environments, enabling clean and efficient transportation, generating renewable energy, and providing safer infrastructure, medical treatments and consumer productsYou have big ideas. MTS testing and simulation solutions can help bring them to life with speed, efficiency, and confidence. If you are looking for a global company with smart people, great customers, and innovative products; see opportunities in engineering, manufacturing, sales and operations, finance, human resources and more at MTS. Learn more about MTS at https://www.mts.com/enSearch and apply for MTS job openings at https://www.mts.com/en/company/careers

Founded in 1966

Eden Prairie, Minnesota, USA

1.9K employees (101 in marketing)

www.mts.com/en