SEO/SEM Specialist

Los Angeles, CA (On-site)

$25/hr – $30/hrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive digital marketing analytics and campaigns to improve performance across channels.

  • Own analytics setup, KPI reporting, and ongoing optimization.
  • Must-have: 3+ years in digital marketing with tools like Google Analytics and SEMrush.
  • Standout: Cross-functional collaboration across marketing, merchandising, and design teams.

Job Description

Responsibilities

  • Analyze website performance and digital campaign metrics (traffic, conversions, ROI, CPA/CPC).
  • Define KPIs and generate reports to track and optimize marketing performance.
  • Set up and manage analytics tools to monitor user behavior and website performance.
  • Collaborate with developers to improve website structure, SEO, and overall visibility.
  • Plan and execute digital marketing campaigns (paid ads, email, social media, affiliate, and display).
  • Develop and implement online marketing and content strategies.
  • Conduct A/B testing and ongoing optimization for SEO, conversion rates, and user experience.
  • Optimize website content, digital assets, and shopping experience for search and usability.
  • Perform keyword research and analyze search trends, market data, and competitor performance.
  • Build partnerships with external stakeholders (bloggers, affiliates, media) for link-building and exposure.

Requirements

  • Bachelor’s degree in marketing, business administration, or a related field.
  • 3+ years of experience in digital marketing experience.
  • 3+ years of experience using marketing promotional and analysis tools such as SEMrush, BrightEdge, Google Analytics, Google Search Console, Bing, NetInsight, Omniture, WebTrends, and more.
  • Approachable and flexible attitude while handling multiple projects at the same time.
  • Strong project management skills with proven abilities to manage multiple projects, meet deadlines, collaborate across departments, and work with internal and external partners.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • Sales and results-oriented
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Excellent communication skills

Benefits

  • 401(k)
  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Vision insurance
2.7 August Apparel Inc. logo

2.7 August Apparel Inc.

2.7 August Apparel is a leading women’s contemporary apparel manufacturer founded and based in Los Angeles, CA. With showrooms in Dallas and Atlanta, we provide B2B services from design to manufacturing and wholesale. 2.7 August Apparel is the home to multiple brands - Endless Rose, English Factory, Free the Roses, Grey Lab, After Market and Recess Kids. Since our establishment in 2011, our fashion forward brands have been featured in specialty boutiques worldwide as well as leading online retailers such as Nordstrom, Neiman Marcus and Shopbop.

Founded in 2011
Dallas, Texas, USA
41 employees (23 in marketing)

Traffic Signals

Monthly Visitors
5.1K
Traffic Source Mix
Search
18.8%
Direct
26.1%
Referral
40.4%
Social
13.4%
Paid
1.2%

Headcount Trend

Current headcount: ~41

Marketing Team

Marketing Team Size
10 (24% of company)