SEO/GEO Strategist

Responsibilities

• Audit and maintain technical SEO/GEO health across client sites, implementing fixes directly where Perrill has access and delivering recommendations for client implementation where we do not.
• Identify content opportunities and citation-building efforts that improve search, AI visibility, and brand authority.
• Analyze performance data and present findings and recommendations to clients with clear business impact.
• Optimize content and product pages based on data, keyword research, and competitive research.
• Implement and validate structured data to support search and AI visibility.
• Maintain client search and analytics platforms.
• Conduct keyword research and prompt research across traditional and AI-driven search.
• Build dashboards and reports to track search and AI visibility performance.
• Participate in client calls to present strategy, performance, and recommendations.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, Business or a related field (or equivalent professional experience)
• 3+ years of experience in SEO or a related digital marketing role
• Google Analytics (GA4) Certification (required within 90 days of hire, or currently held)

Preferred

• Previous agency experience
• Hands-on experience with AI search optimization
• Additional certifications in SEO tools or platforms a plus (SEMrush, Yoast, HubSpot)

Benefits

• Medical, dental, and vision benefits
• 401(k) with matching
• Unlimited PTO
• Professional development opportunities