SEO/GEO Marketing Manager

Responsibilities

• Develop and execute the day-to-day SEO/GEO communications roadmap across Home Entertainment product categories.
• Conduct keyword research and manage pillar-and-cluster content strategies to improve organic search visibility and content relevance.
• Create, review, and optimize blog article briefs and SEO-focused content to align with search intent and best practices.
• Write SEO-optimized metadata and review, validate, and quality-check metadata submitted by agency partners.
• Manage and track Jira tickets from initiation through completion, ensuring timely execution of SEO-related projects and technical improvements.
• Coordinate inputs and requirements from Global Headquarters and prioritize initiatives within existing Home Entertainment roadmaps.
• Review content and technical SEO optimizations, provide actionable feedback, and drive improvements in search rankings and overall performance.
• Establish and monitor KPIs for SEO/GEO initiatives, analyze results, and evaluate the effectiveness of campaigns, tactics, and activations.
• Manage agency deliverables to ensure content aligns with project briefs, meets quality standards, includes measurable objectives, and is delivered on schedule.
• Document project requirements, communicate stakeholder feedback, and collaborate with agency partners to ensure successful execution.

Requirements

• 8–10+ years of experience in eCommerce, digital marketing, SEO, or a related marketing discipline.
• Strong understanding of SEO principles, GEO strategies, search engine functionality, and organic search optimization best practices.
• Hands-on experience using SEO and analytics platforms such as SEMrush, BrightEdge, and Adobe Analytics.
• Familiarity with SEO management and technical auditing tools, including Screaming Frog, Jira, Confluence, and similar platforms.
• Proven experience managing SEO content, keyword research, metadata optimization, and content performance analysis.
• Strong project management skills, with the ability to manage multiple concurrent initiatives, competing priorities, and deadlines while maintaining high-quality standards.
• Demonstrated ability to develop marketing strategies, plan initiatives, analyze performance, and translate data into actionable recommendations.
• Advanced proficiency in Microsoft Office, particularly Excel for quantitative analysis and PowerPoint for presentations and reporting.
• Excellent written and verbal communication skills, with the ability to document requirements, present findings, and communicate effectively with internal stakeholders and external agency partners.
• Strong analytical, critical-thinking, problem-solving, planning, and organizational skills.

Preferred

• Experience supporting consumer electronics, technology products, or eCommerce retail marketing.
• Experience coordinating with global teams, marketing agencies, and cross-functional stakeholders.
• Familiarity with technical SEO audits, search performance reporting, and competitive analysis.
• Experience developing measurable SEO strategies and evaluating performance against established KPIs.
• Knowledge of emerging generative AI search experiences and Generative Engine Optimization (GEO) practices.