Responsibilities

• Execute Channel & GEO Strategy: Formulate, deploy, and manage forward-thinking Generative Engine Optimization (GEO) and off-page search strategies designed to position Higher Education client institutions and Test Prep product lines as preferred, trusted sources across generative AI models.
• Drive Programmatic GEO & Entity Authority: Build programmatic GEO authority across core academic and professional verticals, ensuring institutional entities and brand authority are accurately recognized and reinforced in LLM knowledge bases and Knowledge Graphs.
• Manage Tiered Publisher Engagement & Outreach: Operationalize a multi-tiered publisher engagement model; identify target sites, route high-profile media opportunities to internal or client PR/communications teams, and directly outreach to publications and education portals.
• Audit Sentiment & Correct Third-Party Inaccuracies: Conduct sentiment audits across influential third-party websites, education portals, and industry platforms to identify content inaccuracies, outdated product information, or negative brand drivers; execute targeted publisher outreach to correct data errors and enhance overall brand positioning across search engine results and AI models.
• Analyze and Measure AI Performance Metrics: Monitor, analyze, and report on AI performance metrics including AI visibility scores, sentiment scores, citation share, share-of-voice, and citation placements across ChatGPT, Gemini, Perplexity, Claude, Google AI Mode, and Google AI Overviews using enterprise platforms such as Profound and Ahrefs.
• Integrate SEO & Content Marketing Best Practices: Identify and execute opportunities to incorporate foundational SEO and content marketing best practices (including keyword intent mapping, metadata optimization, internal linking, on-page optimizations, and content freshness) into all GEO initiatives and cross-functional web projects.
• Implement Extractable Content & Information Gain Standards: Partner with internal Content Marketing teams to optimize existing pages and close competitive content gaps with net-new content, structuring owned assets for Retrieval-Augmented Generation (RAG) extraction while embedding proprietary data and Subject Matter Expert (SME) insights to meet Information Gain criteria.
• Mobilize Cross-Functional Alignment: Serve as an authoritative GEO champion across the organization, building partnerships across SEO, Affiliate, Product Marketing, Legal, Creative, Editorial, and Web teams to align messaging and execute integrated AI search strategies.
• Integrate AI into Search Workflows: Strategically utilize AI tools, prompts, and automated workflows (e.g., Claude, Gemini, Python scripts) to accelerate target discovery, sentiment categorization, and performance reporting while maintaining strict standards of human oversight.

Requirements

• Bachelor’s Degree with a focus in Marketing, Communications, Information Technology, Computer Science, or a related discipline.
• Minimum of 6 years of experience managing organic search (SEO), digital outreach, or content marketing strategies for multi-website portfolios, including a minimum of 1 year of direct, hands-on experience in Generative Engine Optimization (GEO) and AI search strategy. Demonstrated experience leading cross-functional project workflows and executing off-page outreach campaigns.
• GEO & AI Search Mastery: Deep familiarity with the emerging landscape of generative search, Large Language Model (LLM) retrieval mechanics, Retrieval-Augmented Generation (RAG) concepts, and entity-based SEO frameworks.
• Foundational SEO & Content Strategy: Strong grounding in core organic search methodologies (including keyword research, search intent mapping, metadata, on-page optimizations, content marketing best practices, and internal link architecture) to ensure GEO campaigns align with traditional SEO goals.
• Systems and Analytics Toolsets: Advanced proficiency with enterprise search and AI tracking platforms, including Profound, Ahrefs, SEMrush, Google Search Console, Google Analytics 4, and Looker Studio.
• Strategic Outreach & Publisher Pitching: Proven track record of securing brand mentions, guest contributions, and high-authority citations across industry publications, news outlets, and niche education portals.
• Communication & Problem Solving: Exceptional communication, stakeholder management, and critical thinking skills, with a proven ability to translate complex AI search concepts into actionable business priorities for cross-functional teams.

Preferred

• Experience in the higher education or test prep/professional licensure industries.
• Functional understanding of core technical SEO elements (crawling infrastructure, JavaScript rendering, and structured data/JSON-LD schema).

Benefits

• Remote work provides a flexible work/life balance
• Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
• Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
• Comprehensive health benefits new hire eligibility starts on day 1 of employment
• Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities