Organic Growth & SEO/AEO Manager

Responsibilities

• Develop and execute Slate's organic search strategy.
• Own keyword research, competitive analysis, and search intent mapping.
• Optimize website structure, landing pages, metadata, internal linking, and structured data.
• Identify and resolve technical SEO issues.
• Build scalable SEO strategies across industries, services, and geographic markets.
• Improve organic visibility for commercially valuable search terms.
• Develop strategies to improve Slate's discoverability in ChatGPT, Google AI experiences, Perplexity, Gemini, and other AI-powered discovery platforms.
• Structure content to answer relevant buyer questions clearly and authoritatively.
• Strengthen Slate's online authority through credible third-party mentions, citations, and digital PR.
• Monitor and analyze Slate's visibility in AI-generated answers.

Requirements

• 5+ years of hands-on SEO and organic growth experience.
• Demonstrated success improving organic visibility and generating qualified leads.
• Strong understanding of technical SEO, on-page SEO, and content strategy.
• Practical experience with AI-powered search and emerging AEO practices.
• Excellent English writing, editing, and communication skills.
• Experience producing high-quality B2B content.
• Proficiency with Google Analytics, Search Console, and major SEO platforms.
• Ability to work independently, prioritize effectively, and execute without extensive supervision.
• Strong commercial judgment and an understanding of how marketing contributes to revenue.

Preferred

• Experience marketing B2B services, facilities management, or multi-location businesses.
• Experience with Webflow or comparable CMS platforms.
• Experience with programmatic SEO and scalable content architectures.
• Familiarity with schema markup, AI-assisted content workflows, and digital PR.
• Experience improving website conversion rates.
• Experience collaborating with sales teams and tracking marketing-sourced pipeline.

Benefits

• Benefits and employment terms will be discussed during the hiring process.