SEO/AEO Marketing Lead

Responsibilities

• Own the SEO/AEO roadmap, prioritizing non-brand keywords, topics, and purchase-intent prompts based on product relevance, demand, competitive gaps, and conversion potential.
• Build and improve product, use-case, comparison, and educational pages that answer real customer questions and connect discovery to a clear product experience.
• Partner with Engineering to improve crawlability, indexing, site architecture, page performance, and access for search and AI crawlers; verify changes through search tools and server logs.
• Analyze AI answers, citations, and competitor coverage to identify content gaps and earn relevant mentions through reviews, publications, and creator content.
• Run structured content and landing-page experiments to improve sign-up, activation, and paid conversion; align page messaging with product launches and user intent.
• Own measurement from search impressions and AI mentions/citations through referral traffic and subscriptions. Segment brand versus non-brand demand, document attribution limits, and distinguish observed changes from incremental impact.
• Use AI and automation to accelerate research, content workflows, and analysis while maintaining editorial quality, factual accuracy, and a consistent brand voice.

Requirements

• 5+ years of experience in SEO or organic growth, with ownership of strategy and execution for a software, consumer app, or subscription business. 1+ year of hands-on experience in AEO/GEO.
• A demonstrated track record of growing qualified non-brand acquisition and sign-ups or paid customers, with specific examples of your contribution and measurable business results.
• Hands-on AEO experience running experiments across AI assistants or AI search, including prompt selection, answer and citation analysis, content changes, and assessment of outcomes.
• Strong technical SEO skills, including crawling, indexing, internal linking, structured data, and JavaScript rendering, with experience shipping fixes alongside Engineering.
• Strong content strategy and editorial judgment: you can translate product capabilities and customer intent into useful landing pages, comparisons, and content briefs.
• Strong analytical and experimentation skills using Google Search Console, GA4, SEO/AEO tools, and product analytics; able to connect acquisition to downstream conversion and work with SQL or data partners.
• Ability to independently prioritize and ship in a fast-moving environment, collaborate across functions, and communicate tradeoffs and results clearly.

Preferred

• Experience with creator tools, AI products, video creation, or product-led and self-serve subscription funnels.
• Experience building earned authority through digital PR, editorial relationships, reviews, and creator partnerships.
• Experience with international SEO, programmatic SEO with strong quality controls, or App Store Optimization (ASO).

Benefits

• Comprehensive medical, dental, and vision plans
• 401K with employer match
• Commuter Benefits
• Catered lunch multiple days per week
• Dinner stipend every night if you're working late and want a bite!
• Grubhub subscription
• Health & Wellness Perks
• Multiple team offsites per year with team events every month
• Generous PTO policy