Responsibilities

• Develop and execute multi-company SEO and search visibility strategies aligned to revenue, traffic, and share-of-voice goals.
• Manage internal and external resources, including contractors, and cross-functional partners, to deliver against SEO and search visibility initiatives.
• Identify gaps in keyword coverage, rankings, and indexed content, and build roadmaps to expand organic search presence.
• Optimize content and site structure to improve visibility across Google, Bing, AI search engines, and emerging generative platforms.
• Partner with eCommerce and development teams to improve site architecture, crawlability, indexation, and technical SEO health.
• Build and manage content optimization plans for category pages, product pages, technical content, blogs, whitepapers and high-intent landing pages.
• Identify opportunities for calculators, guides, FAQs, and other high-value content that drives organic traffic and conversions.
• Monitor performance using Google Search Console, analytics platforms, and SEO tools to track traffic, rankings, and revenue impact.
• Analyze search data to identify growth opportunities and provide clear reporting to marketing and business unit leadership.
• Establish and maintain SEO governance across brands, including taxonomy, internal linking, schema, and content standards.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field required.
• 7–10 years of proven hands-on success in the SEO, AEO, GEO space
• Demonstrated success improving organic traffic, rankings, and revenue through search optimization.
• Strong understanding of technical SEO, keyword research, and content strategy.
• Physical Job Requirements: Frequently remains in a stationary position and occasionally moves about the office or worksite to access files, supplies, or attend meetings.
• Frequently uses hands and fingers to operate office equipment such as a keyboard, mouse, telephone, and other standard office tools.
• Must be able to visually assess information on screens, documents, and reports.
• Frequently reads, interprets, and analyzes written and visual information.
• Occasionally lifts or moves items up to [10–15] pounds (e.g., files, laptop, meeting materials).
• Must be able to effectively communicate information and ideas in person, via video conference, and through written communication.
• Works primarily in an office or remote office environment with standard business equipment.
• May require extended periods of screen time.
• May occasionally be required to attend meetings or events outside of normal workspace or business hours.

Preferred

• Experience managing SEO for eCommerce or multi-site environments preferred.
• Familiarity with Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar tools.
• Experience with AI search, answer engine optimization (AEO), or generative search platforms preferred.
• Experience working cross-functionally with ecommerce, IT, product, and marketing teams.
• Strong analytical skills with the ability to translate search performance into business impact.
• Experience building or contributing to SEO processes across multiple brands or companies.