SEO Strategist at MERGE | Boston, MA | $74K/yr – $88K/yr

MERGE

SEO Strategist

Boston, MA (On-site)

$74K/yr – $88K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Lead and execute SEO strategies to boost organic traffic for healthcare-focused clients, owning technical, on-page, analytics, and client-facing duties.

Own and execute end-to-end SEO programs, including keyword research, on-page optimization, and technical fixes.
Must-have: 5+ years in SEO with agency experience and familiarity with SEMRush/Screaming Frog.
Standout: Ability to communicate complex SEO concepts to clients and act as trusted advisor.

Job Description

Responsibilities

Develop and execute comprehensive SEO strategies to increase organic website traffic and improve search engine rankings.
Conduct keyword research to identify high-potential target keywords and optimize website content accordingly.
Perform on-page optimization including meta tag optimization, URL structuring, keyword placement, and content optimization to enhance website visibility.
Optimize website architecture, internal linking, and navigation structure to improve user experience and search engine crawlability.
Monitor and analyze website performance using SEO tools and analytics platforms to identify areas for improvement and track KPIs.
Conduct competitor analysis to identify opportunities and develop strategies to outperform competitors in organic search rankings.
Identify and resolve technical SEO issues such as crawl errors , broken links, and duplicate content to improve website health and performance.
Monitor and report on organic search performance, rankings, and traffic metrics using SEO tools and analytics platforms.
Test and optimize landing pages, conversion funnels, and user journeys to maximize organic traffic conversion rates and revenue.
Understandably communicate complex SEO concepts to clients, ensuring transparency and trust.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
5+ years of proven experience in SEO
Agency experience required
Experience with healthcare and pharmaceutical clients a plus
In-depth knowledge of search engine algorithms and ranking factors
Solid understanding of technical SEO as well as on-page and off-page optimization techniques, and keyword research
Experience with site launch activities and collaborating with development teams
Understanding of HTML, JSON-LD Schema, various CMS platforms, and site functionality
Proficiency with SEO tools and programs (e.g., SEMRush, Screaming Frog , etc.)
Ability to enhance client performance with innovative strategies and recommendations

Preferred

Experience with healthcare and pharmaceutical clients a plus

Benefits

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

MERGE

MERGE is a marketing and technology agency built for the intersection of health and wellness. We help brands navigate complex consumer journeys and unlock growth through data-driven storytelling, AI-powered personalization, and bold creativity.Powered by human insight, creativity, and AI, we unite people and brands.Our expertise spans health and consumer brands, with demonstrated experience across industries including: Pharma and Medtech, Health Providers, Insurance, Health, Financial Services, Retail, Connected Living, and Food.We provide deep platform expertise and services in: Strategy, Creative, Public Relations, Experience, Performance Marketing, Media, and Platforms.Our success is best illustrated in our enduring client partnerships with marquee brands such as Abbott, Blue Cross Blue Shield, GE Healthcare, Supernus, American Express, T-Mobile, Coach, and Meta.With teams across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Los Angeles, New York City, and Raleigh. MERGE’s culture embraces agility, ability, and humility to consistently deliver exceptional client results.Recruitment Fraud Alert Notice: Please be aware of potential fraud or scams by individuals, organizations, or websites falsely claiming to represent MERGE in recruitment activities. MERGE follows a well-defined recruitment process for all positions, which includes formal interviews before issuing any offers of employment. Importantly, we do not require any payments or fees from job applicants. Additionally, MERGE does not conduct interviews through texting platforms such as RingCentral. If you receive any suspicious emails claiming to recruit on behalf of MERGE, do not share personal information or make any payments. Qualified candidates should only apply to current openings directly through MERGE’s

Founded in 2018

Chicago, Illinois, USA

852 employees (246 in marketing)

www.mergewell.com