Responsibilities - Audit Dr. Berg’s current presence across AI platforms (ChatGPT, Perplexity, Gemini, Google AI Overviews) — identify where he’s cited, where he’s ignored, where competitors fill the gap, and how his entity frame is characterized - Design and prioritize topic authority clusters (“battleground clusters”) based on existing Berg authority, search and query demand, commercial value, practical translation gaps, and citation defensibility - Architect the entity trust layer — credential framing, methodology pages, medical review visibility, and strategic “where Berg agrees and differs from mainstream guidance” positioning - Develop citation magnet concepts — symptom maps, root-cause frameworks, diagnostic tools, calculators, and evidence tables designed to be cited by both humans and AI retrieval systems - Build the strategic sequencing: topic authority first, entity trust in parallel, buyer-intent capture last — and hold the team to that order - Define the publishing architecture: what lives on the main domain vs. a reference subdomain vs. third-party surfaces, and why - Drive topic selection for the AI content pipeline by identifying high-value clusters, AI citation gaps, and content opportunities — organized by authority clusters, not just keyword volume - Classify every content asset by governance tier (consensus-friendly, Berg extension, or contested) before it enters the pipeline - Coordinate with the AI Automator Engineer to ensure all AI-generated content is optimized for LLM retrievability — direct answers first, mechanism layers, structured FAQ blocks, proper citation formatting, and schema markup - Coordinate with the medical review system to ensure credentialed co-authorship signals (MD/PhD bylines, reviewer markup, lastReviewed dates) are visible to both users and AI retrieval systems - Design content architecture for each cluster: canonical authority pages, FAQ cluster pages, mechanism explainers, symptom/pattern pages, and action/decision pages - Track per-article organic traffic and AI citation performance; feed data back into topic selection and cluster prioritization - Track and report on AI citation metrics and publishing outcomes to inform ongoing strategy Requirements - 5+ years of hands-on SEO experience with demonstrated strategic thinking — not just tactical execution. You should be able to design a 12-month phased authority program, not just run monthly audits - Demonstrated experience owning technical SEO on a large, content-heavy website (thousands of URLs) in a YMYL vertical - Demonstrated understanding of how large language models retrieve, weight, summarize, and cite health content — not just awareness that AI search exists, but hands-on experience or a clear framework for engineering content to improve AI citation outcomes - Experience designing topic authority cluster architectures — canonical pages, FAQ clusters, mechanism explainers, symptom pages, and decision pages organized around core topics, not just flat keyword lists - Understanding of E-E-A-T as it applies to YMYL content in AI retrieval — specifically how credentialed authorship, medical review signals, and schema markup influence citation probability - Experience with or strong conceptual understanding of entity optimization — how AI systems build entity profiles, what signals strengthen them, and how to repair a “known but not default-authoritative” trust frame - Proficiency with the core SEO tool stack: Google Search Console, GA4, Ahrefs and/or SEMrush, Screaming Frog, PageSpeed Insights, Surfer SEO or Clearscope - Strong working knowledge of Core Web Vitals, schema markup (including medical content types), redirects, canonicalization, and mobile optimization - Experience tracking and managing SEO issues through project management tools (ClickUp, Trello, or similar) - Ability to translate complex strategy into clear, actionable recommendations for both technical and non-technical stakeholders - Strong written communication and reporting skills Nice to have - Experience in health, wellness, nutrition, or supplement industry — particularly with FDA/FTC content compliance considerations - Familiarity with WordPress and publishing workflows - Experience with structured data markup for medical content — MedicalWebPage schema, author/reviewer markup, lastReviewed fields - Experience working with credentialed co-authorship or medical review systems - Experience with AI citation tracking tools (Searchable.ai, Profound, or similar) - Experience with content optimization platforms (Surfer SEO, Clearscope) - Experience partnering with AI engineers, content teams, and compliance teams in a cross-functional workflow Benefits - Competitive compensation and opportunities for expanded scope as the program grows - Dr. Berg Nutritionals is an equal-opportunity employer. We welcome applicants from all backgrounds.