SEO Specialist

Salt Lake City, UT (On-site)

Salary Not AvailableMid LevelFull time

Posted 5 months ago

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Job Summary

Drive SEO strategy and execution for clients as an SEO Specialist, coordinating with development and content teams.

  • Own day-to-day SEO execution, including keyword research and analysis, portfolio management, and opportunity analysis.
  • Must-have: Local availability and solid SEO technique understanding.
  • Standout: Cross-functional collaboration and ongoing reporting to track KPI progress.

Job Description

Responsibilities

  • drive Search Engine Optimization strategy, tactics, and overall success for our clients
  • day-to-day execution and maintenance of SEO strategies, including keyword research, analysis, portfolio management, and opportunity analysis
  • The Specialist will be responsible for the ongoing reporting of performance and evolution of the SEO strategy to achieve KPI’s determined by the client and/or the team
  • communicate technical and campaign details to our clients and implement the initiatives underlying the SEO strategy
  • Tracking, reporting, and analyzing website analytics
  • Keyword analysis, research and integration
  • On-Page optimization
  • Suggesting improvements to site architecture, UX
  • Research and analyze competitor sites
  • Working with the link building team on strategy and opportunities
  • Working with the development team to ensure SEO best practices are followed
  • Working with content team to improve SEO rankings, site/page metrics
  • Sending monthly SEO reports
  • Monthly Client Calls
  • Facilitating client website tasks with Dev & Design teams
  • Staying abreast of the latest search engine changes and industry trends

Requirements

  • MUST BE LOCAL
  • Solid understanding of SEO techniques
  • Attention to detail
  • Strong time management and organizational skills
  • Excellent written and verbal communication
  • Self-Motivated
  • Proficiency with Google Analytics & Search Console
  • Working knowledge of popular CMS’ ( WordPress, Drupal, Joomla, etc.)
  • Proficient with ahrefs, Moz or Majestic

Preferred

  • Google Analytics Certification
  • Proficiency with CSS
  • Javascript, PHP
  • Web development experience
  • UX/UI experience
Webtek Digital Marketing logo

Webtek Digital Marketing

We are a full service Internet Marketing company, committed to increasing our client’s business through the use of multiple online marketing methods and traffic channels. Webtek’s foundation is in SEO and PPC/SEM, and has grown to a comprehensive digital marketing offering which includes Social Media, Content Marketing, Blog Management, Local Marketing, Web Analytics, Reporting, Design, Web Development and more..Led by two founders who have consulted with over 75 businesses worldwide and have over 20 years combined experience, our team is comprised of experienced, results-focused marketing professionals with deep backgrounds in both online business and technical sciences. We are a boutique agency aiming to drive excellent, tangible results by applying professional knowledge and superior technical abilities in the field of digital marketing operations and advertising strategy.

Founded in 2008
Salt Lake City, Utah, USA
9 employees (6 in marketing)

Traffic Signals

Monthly Visitors
2.1K
Traffic Source Mix
Search
37.4%
Direct
44.6%
Referral
8.9%
Social
7.3%
Paid
1.4%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
5 (56% of company)