Responsibilities

• Partner with multiple franchisees to understand their business goals, target audiences, and local market conditions.
• Provide hands‑on guidance in implementing SEO best practices, including keyword optimization, on‑page structure, and technical elements like redirects and canonical tags.
• Conduct keyword research, analyze competitiveness and trends, and translate insights into optimized content strategies.
• Write and design SEO‑optimized website pages that align with brand standards and support franchise marketing goals.
• Execute, track, and analyze SEO initiatives using website analytics to measure performance and adjust strategies as needed.
• Collaborate with content and marketing teams to drive SEO‑aligned content creation and maintain a competitive digital presence

Requirements

• Deep understanding of major search engine algorithms and strong expertise in on‑page, off‑page, and technical SEO (including site speed and mobile optimization)
• Proven ability to conduct keyword research, identify high‑value keywords, and tailor strategies for different target audiences
• Strong written and verbal communication skills with the ability to influence, collaborate, and build relationships across all levels of the organization and with external partners
• Highly organized with strong prioritization skills, able to multitask and adapt in a fast‑paced, constantly evolving environment
• Results‑driven self‑starter with a sense of urgency, strong initiative, and the ability to overcome obstacles efficiently
• Team‑oriented mindset with a positive attitude, commitment to making a meaningful impact, and a focus on diversity, inclusion, and continuous improvement
• Demonstrates a growth mindset, staying current on SEO trends, algorithm updates, and emerging technologies to keep strategies competitive
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 1 – 3 years of experience as a SEO specialist

Benefits

• Medical, Dental, and Vision insurance starting the first day of the month after you’re hired
• Competitive 401(k) match to help you invest in your future
• Enjoy 15 days of paid time off, plus 10 paid holidays and 2 floating holidays to recharge and celebrate
• We’re committed to your development with career advancement and professional growth