Responsibilities

• Conduct keyword research and competitive analysis with a native Portuguese -language focus, understanding how our clients actually search
• Optimize on-page elements including meta tags, headers, content, and internal linking across English and Portuguese pages
• Develop and execute link-building strategies targeting Portuguese -language legal and community publishers
• Perform technical SEO audits, monitor site health, and implement fixes to ensure the site is crawlable, fast, and error-free
• Implement and maintain schema markup to improve search visibility and rich results
• Create and optimize original Portuguese -language content written from within the culture
• Write and optimize English SEO content with the same standard of quality as your Portuguese -language work
• Monitor rankings, traffic, and conversion metrics across both language tracks
• Stay current on algorithm changes, technical SEO best practices, and Portuguese -language SEO trends
• Support local SEO strategies for location-based search in Massachusetts

Requirements

• Native or near-native Portuguese fluency with publication-quality written Portuguese
• Strong written English fluency you will be writing and optimizing English SEO content as well
• 2 to 4 years of SEO experience, agency or in-house
• Demonstrated experience with bilingual or Portuguese -language SEO content
• Solid understanding of technical SEO including site audits, crawl issues, page speed, Core Web Vitals, and schema markup
• Familiarity with tools like Ahrefs, SEMrush, Google Search Console, and Screaming Frog
• Experience writing SEO content for immigration or personal injury law firms

Preferred

• Bonus: understanding of the U.S. Latino immigrant experience