Responsibilities

• Conduct keyword research and competitor analysis to identify high-value target keywords for website optimization and content creation.
• Lead website audits to identify and address technical SEO issues that hinder search engine visibility.
• Proactively identify opportunities to improve website architecture, page speed, mobile responsiveness, schema markup, and internal linking to support crawlability and indexing.
• Integrate SEO best practices with GEO and AI-driven search techniques to create FAQ content, landing pages and educational resources optimized for both traditional search and LLMs.
• Collaborate with the Category and Product Management teams to develop PDP content that will enhance discoverability and conversion for eCommerce and owned websites.
• Write engaging and informative content (including website copy, landing pages, blog posts, PDPs, meta descriptions, etc.) that is optimized for search and LLMs and aligned with brand voice and messaging.
• Create and maintain SEO playbooks with guidelines and proven best practices for eCommerce and owned sites.
• Manage the day-to-day relationship with agency partners, ensuring alignment on priorities, deliverables, and brand standards
• Track and analyze website performance metrics (organic traffic, rankings, conversions) using analytics tools, and stay up to date on the latest SEO trends, algorithm changes, GEO best practices and the impacts of AI-powered search.
• Partner closely with eComm, marketing, paid media and product teams to develop and execute SEO strategies.

Requirements

• 3 - 5 years of experience in SEO
• proven track record of success in increasing organic traffic and conversions
• strong understanding of SEO and GEO best practices, search engine algorithms and technical SEO factors
• experience supporting content and SEO in a B2C/DTC space
• experience conducting keyword research and analyzing website performance data using SEO tools
• strong interpersonal and relationship-building abilities and willing to work collaboratively
• Proficient in Microsoft Office Suite and SEO software tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, JungleScout
• Detail-oriented, self-starter with a strong ownership mentality and excellent time management and organizational skills

Preferred

• Bachelor's degree in Marketing, Communications, Journalism, or related field
• Excellent writing, editing and proofreading skills with a flair for crafting engaging and persuasive copy

Benefits

• health plans
• a market-leading 401(k) program with a company contribution
• product discounts
• flexible time off benefits
• adoption benefits
• ERGs (Employee Resource Groups) to foster a sense of belonging for all associates