SEO Specialist (Freelance)

USA (Remote)

$30/hr – $40/hrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive client SEO performance and process discipline as an agency specialist focused on diagnosing issues, implementing fixes, and reporting impact.

  • Own SEO performance strategy and measurable improvements across rankings and traffic.
  • Must-have: proficiency with GA4, GTM, Google Ads, Search Console, and Ahrefs.
  • Standout: client-facing reporting and collaboration with cross-functional teams.

Job Description

Responsibilities

  • Own SEO performance Strategy: Demonstrate the ability to quickly assess underperforming SEO programs for the team, identify root-cause issues (technical, content, authority, or conversion), and implement a plan prioritized fixes that show measurable improvement in rankings, organic traffic, and lead quality.
  • Define optimization framework and accountability:Adapt a documented, repeatable SEO process that includes baseline audits, clear success metrics, ongoing health checks, and action plans—ensuring SEO strategies are continuously adjusted based on data, competitive movement, and client performance, not left static after launch.
  • Performance Tracking: Set up and maintain tracking mechanisms to measure and report on the performance of Google Ad campaigns.
  • Local Search Optimization: Advanced understanding of local search and Google Business Profile claiming and optimization.
  • Client Interaction: Serve as a client-facing expert, discussing SEO strategies in a clear and understandable way.
  • Collaboration: Work closely with the Agency Manager and other digital marketing specialists to deliver accurate and timely reports.
  • GA4, Google Tag Manager, Google Ads, and Google Search Console Expertise: Utilize in-depth knowledge of these tools to enhance client campaigns and strategies.
  • Client Reporting: Prepare comprehensive reports to showcase results and provide recommendations to clients.
  • In-Bound Marketing: Experience with behavioral/in-bound marketing is a plus, including setting up automations.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 3+ years of experience in SEO management, preferably within a marketing agency.
  • Proficiency in GA4, Google Tag Manager, Google Ads, Google Search Console, and SEO tools like Ahrefs.
  • Advanced understanding of local search and Google Business Profile claiming and optimization.
  • Strong interpersonal skills with the ability to build rapport and trust with clients.
  • Proven track record of developing and implementing successful SEO strategies.
  • Excellent verbal and written communication skills.
  • Ability to multitask, prioritize tasks, and manage time effectively.

Preferred

  • In-Bound Marketing: Experience with behavioral/in-bound marketing is a plus, including setting up automations.

Benefits

  • Remote position (US or Canada only).
  • Candidate must live in and be authorized to work in the US or Canada without sponsorship.
  • Part-time freelance engagement (10–15 hours per week).
  • Hourly Rate - $30-$40/hour.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
Tribute Technology logo

Tribute Technology

At Tribute Technology, we help funeral professionals create meaningful, memorable experiences through innovative and thoughtful technology. Our mission is to support the funeral profession with tools that make it easier to serve families, personalize services, and run a successful business. From websites and management software to digital marketing and obituary hosting, our fully integrated platform brings everything together to simplify the experience for both funeral homes and the families they serve.We work with more than 9,000 clients across the US and Canada, powered by a global team dedicated to the future of funeral service.

Founded in 2014
Waunakee, Wisconsin, USA
295 employees (37 in marketing)

Traffic Signals

Monthly Visitors
76.5K
Monthly Google Ads Budget
$670
Traffic Source Mix
Search
47.1%
Direct
42.5%
Referral
7.8%
Social
1.6%
Paid
0.9%

Headcount Trend

Current headcount: ~295

Marketing Team

Marketing Team Size
18 (6% of company)

Funding

Total Funding
$1.4M
Last Raise
$177.2K
Series Unknown, 7 years ago

Funding History

  • Jun 2019
    Series Unknown • $177.2K
  • May 2017
    Series Unknown • $1.3M