Responsibilities

• On-Page SEO, Content & Website Optimization
• - Conduct keyword research and search intent analysis to identify opportunities across service pages, location pages, blogs, FAQs, and other organic landing pages.
• - Define and facilitate updates for on-page SEO optimizations, including titles, meta descriptions, headings, URLs, image alt text, page copy, and internal linking .
• - Develop and maintain internal linking strategies to improve site architecture, crawlability, topical relevance, and user navigation.
• - Write, edit, and optimize SEO-focused content based on keyword research, search intent, business priorities, and SEO best practices.
• - Review and edit AI-generated content to ensure accuracy, originality, usefulness, brand alignment, natural language, and SEO value.
• - Identify content gaps and opportunities through keyword research, competitor analysis, and organic performance and recommend new or updated content as needed.
• - Develop or support SEO content briefs for new pages and content initiatives.
• - Conduct monthly SEO audits to identify on-page, content, and technical SEO issues and optimization opportunities.
• - Monitor technical SEO fundamentals, including indexing, crawlability, redirects, duplicate content, broken links, structured data, page speed, and Core Web Vitals .

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
• 3–4 years of hands-on SEO or organic search experience in an agency, in-house marketing team, or similar environment.
• Strong understanding of on-page SEO, keyword research, search intent, internal linking, content optimization, and SEO auditing.
• Experience using AI tools for content workflows and the ability to effectively review, edit, and improve AI-generated content.
• Understanding of Local SEO and Google Business Profile optimization best practices.
• Ability to prioritize and manage recurring SEO responsibilities across multiple websites, brands, and locations.

Preferred

• Experience with multi-location businesses.
• Experience within the home services industry.
• Core Competences: - SEO Strategy & Execution: Strong command of on-page SEO, keyword research, search intent, internal linking, content optimization, and SEO auditing - AI Search & Emerging Search Trends: Understanding of how AI-powered search is changing organic discovery, content visibility, and traditional SEO practices. - Technical SEO: Working knowledge of crawling, indexing, redirects, site architecture, structured data, website performance, and other technical factors that impact organic visibility. - SEO Analytics & Tool Proficiency: Ability to use platforms such as Semrush, Screaming Frog, Google Search Console, and GA4 to identify opportunities, diagnose issues, and measure organic performance. - SEO Content Optimization: Strong understanding of search-focused content best practices, with the ability to write, edit, and optimize website pages, blogs, FAQs, and other organic content. - AI-Assisted Content Management: Ability to effectively use AI tools within content workflows while critically reviewing, editing, and improving AI-generated content for quality, accuracy, search intent, and brand alignment. - Local SEO: Understanding of Local SEO fundamentals, including Google Business Profile optimization, local search visibility, listings, and location-based optimization. - Analytical & Problem-Solving Skills: Ability to interpret SEO data, identify trends and opportunities, troubleshoot performance issues, and translate findings into actionable recommendations. - Organization & Attention to Detail: Strong organizational and project-management skills with the ability to maintain accuracy across recurring SEO initiatives and deliverables. - Multi-Site SEO Management: Ability to prioritize and manage ongoing SEO responsibilities across multiple websites, brands, locations, and competing priorities.