ASSOCIATE DIRECTOR, DIRECT I/O

USA (Remote)

$90K/yr – $115K/yrSenior Level5+ years expFull time

Posted 20 hrs ago

Job Summary

Owns the end-to-end Direct media program—from planning and RFPs to partner negotiations and measurement adoption—delivering integrated campaigns aligned to client objectives.

  • Owns planning and execution across direct partner media and ad ops
  • Drives partnerships, programmatic integration, and advanced measurement initiatives

Job Description

Responsibilities

  • Leading the planning of always-on, seasonal, and ad hoc campaigns across direct partner media
  • Developing an intimate understanding of the client’s business, marketing objectives, and KPIs
  • Working closely with the integrated media strategy leads on the account to ensure the Direct media program ladders up to the overarching strategy
  • Leading the RFP process from start to finish, building and delivering final recommendation presentations to clients
  • Increasing operational efficiencies within the team across planning, activation, reporting, and Ad Ops
  • Negotiating program inclusions, rates, and terms with partners while developing internal best practices to upskill the team in this area
  • Identifying opportunities to expand partnerships, providing added value and cost efficiencies to our programs
  • Bringing new opportunities to clients across publisher, data, and measurement partnerships to drive innovation
  • Leading the adoption of advanced measurement techniques across partners
  • Partnering with Programmatic leads for holistic Display/Video strategy

Requirements

  • 5+ years of directly related experience and full-funnel marketing experience preferred.
  • Expert knowledge of the digital media landscape across display, video, social and content. Familiarity with the programmatic landscape and synergies between direct, traditional, and programmatic buying is a plus
  • Strong experience in planning large-scale publisher direct programs, including writing briefs, identifying potential partners, leading a team in the RFP process, evaluating partners, negotiating contracts, and presenting recommendations
  • Proven ability to multitask, manage multiple projects, and deliver high-quality work within tight deadlines
  • Proven track record of building and managing relationships, working with local vendors, and executing campaigns
  • Strong process development skills
  • Proven experience in training and developing others
  • Innate curiosity and a desire to challenge the status quo

Preferred

  • Ecommerce, Retail, Luxury, or DTC vertical experience is a plus

Benefits

  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • Work from anywhere options*
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
Prime Visibility (Wpromote) logo

Prime Visibility (Wpromote)

Prime Visibility has been acquired by Wpromote, the nation’s largest independent digital marketing agency based in El Segundo, California. The acquisition, which closed on March 31, 2017, establishes Wpromote’s East Coast presence, expands its offerings into new industries, and increases the firm’s staff to over 330 employees.Wpromote aims to help brands challenge the 800 lb gorillas of their industry and grow their market share through digital efforts. We also help larger organizations “think and act like challengers” to stay ahead of the competition. By adopting a customer-centric ideology, we find innovative ways to acquire new customers and challenge the status quo. At the end of the day, our clients realize the benefit of having us sit at the table with them, strategizing for their future together.

Founded in 2001
Melville, New York, USA
14 employees (6 in marketing)

Salaries

Posted range

$90K/yr – $115K/yr

Taken straight from the job posting.

See all Prime Visibility (Wpromote) salaries

Marketing Team

Marketing Team Size
5 (36% of company)
Median Tenure
22.4 years
Marketing Roles Posted (Last 30 Days)
16

Traffic Signals

Monthly Visitors
45.4K
Monthly Google Ads Budget
$105.8K
Traffic Source Mix
Search
43.1%
Direct
34.7%
Referral
5.6%
Social
2.8%
Paid
3.3%

Headcount Trend

Current headcount: ~14
Prime Visibility (Wpromote) logo

ASSOCIATE DIRECTOR, DIRECT I/O

Prime Visibility (Wpromote) · USA · Remote