Responsibilities

• Manage the execution of SEO initiatives by coordinating with IMDG, HE&CS, and Practice partners on topic prioritization, content direction, brief development, assignments, and lifecycle tracking
• Maintain project workflows and content tracking through project-management tools
• Develop and maintain reporting that connects organic search and AI visibility to business outcomes, including care-family and topic-level visibility

Requirements

• 7+ years of hands-on SEO experience, with demonstrated success leading SEO strategy for enterprise or complex brands
• Experience working in the weeds with data using tools such as Python, APIs, Google Search Console, and other common reporting platforms
• Strong SEO fundamentals and the emerging AI-discoverability capabilities:
• Strong SEO research and analytics skills with project leadership, cross-functional collaboration, and the ability to translate search and audience insights into actionable Marketing recommendations
• Advanced technical SEO and data analytics expertise: Proven ability to analyze and improve crawlability, site performance, structured content, and search visibility, with strong proficiency Adobe CJA, Python, APIs and large-scale data analysis
• SEO and AI visibility measurement expertise: Ability to evaluate performance across traditional search and AI platforms such as ChatGPT, Gemini and Google AI experiences, measuring citation share, mention share, source inclusion, competitor presence, answer accuracy, and volatility
• Entity, structured-data, and machine-readable content optimization skills
• Experience improving how brands, conditions, treatments, providers, and locations are represented across search engines, knowledge graphs, and AI systems, with expertise in schema/structured data, semantic HTML, metadata, content architecture, and passage-level retrieval
• Cross-functional and cross-channel optimization capability
• Demonstrated ability to partner with content, engineering, product, analytics, social and communications teams to strengthen a consistent digital authority footprint and translate SEO/AI optimization opportunities into actionable recommendations and briefs

Benefits

• offers benefits such as a comprehensive healthcare package (medical, dental, vision), disability and group term life insurance, health and flexible spending accounts, a utilization bonus, 401(k) with match, flexible time off for salaried employees, parental leave for salaried employees, and flexible work arrangements (all benefits are subject to eligibility requirements).