SEO Specialist

Florida, USA (On-site)

Salary Not AvailableMid LevelOther

Posted 2 months ago

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Job Summary

Own the SEO and AI discovery strategy end to end, balancing technical foundations with scalable content, link-building, and local optimization to improve visibility across traditional rankings and AI-powered search surfaces.

  • Lead cluster-based content planning and optimization for authority across Google, AI Overviews, and emerging answer engines.
  • Oversee technical SEO, site architecture, speed, and schema to support performance and topical authority.
  • Monitor rankings and traffic with Semrush, Search Console, and AgencyAnalytics, and translate insights into actionable optimizations.

Job Description

Responsibilities

  • Research and plan keyword clusters that inform both SEO and AI search visibility strategies
  • Audit and improve site architecture, speed, and schema implementation
  • Oversee large-scale content planning including outlines, briefs, and optimization frameworks
  • Coordinate with writers and editors to ensure content is structured for performance and topical authority
  • Manage link building campaigns that prioritize quality, relevance, and domain diversity
  • Lead local SEO efforts including Google Business Profile optimization and citation management
  • Monitor and report on rankings, traffic, and AI visibility using Semrush, Search Console, and AgencyAnalytics
  • Track and interpret visibility across Google’s AI Overviews, ChatGPT results, and other emerging AI discovery tools
  • Stay informed on algorithm updates, entity optimization, and the evolving relationship between SEO and generative AI

Requirements

  • We’re looking for a highly capable SEO specialist who understands how search visibility now extends beyond rankings and into AI-driven discovery. You should have a strong foundation in technical SEO and link building, combined with the ability to plan and scale content production that builds authority and drives visibility across Google, Google AI Overviews, and emerging answer engines like ChatGPT search integrations.
  • You think in terms of entities, clusters, and long-term authority - not just keywords - and you know how to structure, optimize, and monitor content to perform in an environment that blends search, generative AI, and user intent.
  • This is a full-time, in-office position.

Nice to have

Benefits

Dean Garland Inc. logo

Dean Garland Inc.

Complete digital marketing management from lead to close, tracked and reported with real-time, easy to use reporting.

Founded in 2002
St Augustine, Florida, USA
6 employees (4 in marketing)

Traffic Signals

Monthly Visitors
1.3K
Monthly Google Ads Budget
$4.9K
Traffic Source Mix
Search
16.1%
Direct
83.9%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
3 (50% of company)