SEO / SEM Digital Marketing Specialist at Xynergy® Media & Digital Marketing | Albuquerque, NM

Xynergy® Media & Digital Marketing

SEO / SEM Digital Marketing Specialist

Albuquerque, NM (On-site)

Salary Not AvailableMid Level3+ years expInternship

Posted 4 months ago

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Job Summary

Drive SEO strategy and cross-channel campaigns for Xynergy’s clients or internal projects, combining organic search with paid channels to improve conversions.

Must-have: 3+ years in online/SEO marketing, with agency experience preferred
Standout: Data-driven reporting using Google Analytics and Moz
Standout: Content planning and link-building workflow to boost on-site performance

Job Description

Responsibilities

Decipher a client’s business goals, competitive landscape, industry nuances, target audience and marketing objectives.
Develop and execute organic search approach and monitor competition: detailed SEO analysis and technical recommendations for conversion improvement.
Execute synergistic digital campaigns over multiple channels such as SEO, Google Adwords, Moblile Digital Advertising and Social Media.
Monitor online presence conversions, website performance and campaign analytics to make real time adjustments, report on goals and enhance the search results
Aggregate data from multiple platforms and tools (such as Adwords, SEO Moz and others). Applying the data to clear reports with strategic insights to Clients.
Develop strategic content and promotion calendar with keyword strategies for optimal on-site performance
Identify information trends culminating into detailed content updates developed to take advantage of trends and news
Comprehensive link development process and facilitation of quality link exchanges
Copywriting - assist with blogs, articles and ad compositions

Requirements

4-year college degree or equivalent work experience required, graduate degree a plus
3+ years of experience in online and SEO marketing, agency experience preferred
In depth understanding of Google Analytics
High-level proficiency in Microsoft Office, particularly Excel
Exceptional oral, written, and communication skills
Affinity for Data analysis and critical review
General knowledge of Website CMSs, HTML, Google Analytics and Search Console
Excellent interpersonal skills and an eagerness to work as a member of a team
Have or be in the process of obtaining Google Analytics certification

Nice To Have

Graduate degree a plus
Agency experience preferred

Xynergy® Media & Digital Marketing

Celebrating over 20 years in business, Xynergy, Inc. has been building websites and creating online marketing solutions for companies, universities, hospitals, organizations, and government agencies since 1994. Initially operating exclusively out of our Santa Fe headquarters, we opened a second design studio in Albuquerque in 2005 to meet growing customer demand. Each member of our highly skilled staff specializes in a specific area of online and print marketing, so we can work closely with our team members and clients, to ensure the highest quality service.Xynergy is celebrating our third consecutive year ranked as the #1 Web Development firm in New Mexico by the Book of Lists. Unlike the norm in our constantly-changing profession, we have a stable workforce team, tremendous talent, creativity and true excitement about the work we do. That passion is reflected in our work and is why our clients think of us as partners.

Founded in 1994

Santa Fe, New Mexico, USA

8 employees (5 in marketing)

xynergy.com