Responsibilities

• Conduct thorough keyword research to identify high-impact search terms aligned with business goals and target audiences.
• Optimize website content, metadata, and HTML structure to improve search engine rankings and user experience.
• Implement technical SEO best practices, including site speed optimization, mobile responsiveness, schema markup, and URL structure enhancements.
• Manage and utilize SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs, and other industry-standard platforms to monitor performance and identify opportunities.
• Build high-quality backlinks through strategic link building campaigns while maintaining ethical SEO practices.
• Collaborate with content creators and web developers to ensure SEO best practices are integrated into all digital assets, including WordPress sites and e-commerce platforms.
• Analyze web analytics data to track KPIs, measure campaign effectiveness, and generate actionable insights for continuous improvement.
• Coordinate with social media management teams to leverage social channels for increased traffic and brand awareness.
• Utilize Google Tag Manager for implementing tracking tags that measure user interactions accurately across digital properties.
• Stay updated on the latest SEO trends, algorithm changes, and industry tools to keep strategies current and effective.

Requirements

• Proven experience in SEO optimization within digital marketing and healthcare environments
• Strong understanding of search engine algorithms, ranking factors, and best practices for SEO implementation
• Hands-on experience with HTML, CSS, JavaScript, and content management systems such as WordPress
• Proficiency in using SEO tools like Google Search Console, Google Analytics, Adobe Analytics, SEMrush, or similar platforms
• Knowledge of web analytics techniques for tracking user behavior and conversion optimization strategies
• Familiarity with technical SEO aspects including site speed optimization, metadata management, schema markup, and mobile responsiveness
• Experience in link building strategies that adhere to ethical standards while boosting domain authority
• Ability to perform comprehensive keyword research tailored for various industries within the healthcare space
• Strong communication skills for collaborating across teams such as content creation, web development, and digital marketing

Preferred

• Healthcare industry experience
• Familiarity with Google Tag Manager for implementing tracking tags
• Experience with WordPress and e-commerce platforms

Benefits

• Flexible schedule