Responsibilities

• Collaborate with the Senior Director of Digital to develop and execute strategies, testing, and optimization across websites, lead generation, and other digital channels & technologies to maximize marketing-driven lead and revenue.
• Collaborate cross-functionally with CX, Product, and IT teams to evaluate, implement, and maintain key integrations and tagging/tracking of marketing technologies such as CRM and CDP platforms, ensuring alignment with business goals and seamless data integration.
• Collaborate with paid digital team members to enable strong performance across paid media channels by optimizing website conversion paths, landing pages, call tracking, and lead generation infrastructure.
• Collaborate with the field marketing team on implementing individual branch needs to align digital marketing strategies with local business objectives and revenue goals.
• Ensure transparent communication across marketing, branch teams, leadership, and other departments by sharing project plans, timelines, and milestones—clearly outlining business impact, coordinating cross-functional tasks, and engaging stakeholders for feedback.
• Implement best practices, develop & document processes, optimization & QA cadences, and project manage all website & SEO efforts – including managing contractors.
• Help inform content strategy by providing data and insights for high volume search queries and opportunities to drive local reach and consideration.
• Manage a portfolio of websites and related tools (i.e. plug-ins, Search Console, GA4, Google Business Profile, etc) to ensure accurate digital presence and alignment with best practices.
• Responsible for ensuring websites and marketing technologies are properly set up and optimized to support key digital initiatives including paid search, SEO, affiliate marketing, retargeting, and customer experience.
• Ensure websites and digital listings are optimized for evolving AI-powered search experiences, including structured data, content quality, and technical enhancements to maximize visibility in AI-generated search results.