Responsibilities

• Set, execute, and manage TCN’s SEO strategy across its six branded websites through collaboration with internal team members and external vendors.
• Conduct advanced keyword, audience, and search intent research to understand how people seek mental health support online.
• Conduct competitive landscape analyses to identify ranking gaps, backlink opportunities, and content differentiators.
• Manage on-page, off-page, and technical SEO initiatives to improve rankings across all six TCN websites.
• Guide the creation and optimization of website copy, metadata, and blog content while maintaining accuracy and compliance.
• Lead technical SEO audits, complete optimizations, and work with developers to resolve site performance and indexation issues.
• Manage local listing optimizations for TCN’s 70+ locations.
• Implement and maintain structured data (schema markup).
• Identify opportunities for backlink growth through ethical outreach and partnerships within the healthcare sector.
• Collaborate closely with in-house copywriter and content team to ensure SEO strategy is carried through all relevant aspects of content creation.
• Serve as TCN’s SEO subject matter expert by staying informed on the latest SEO trends, Google algorithm updates, and shifts in how people search for mental health information.
• Develop scalable SEO playbooks and documentation to maintain consistency across six branded websites.
• Track and analyze key metrics like organic traffic, keyword rankings, organic leads, and conversion rates using tools like Google Analytics, Search Console, SEMrush, or AHrefs.
• Prepare monthly reports with insights and recommendations for content and SEO improvements.
• Work closely with external agency to analyze reporting and adjust strategies accordingly.

Requirements

• Proven experience managing and implementing SEO strategy with a track record of driving results. Minimum of 5 years of hands-on experience in an agency or industry setting.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience creating SEO reports, interpreting data from tracking platforms, and proficiency in using Microsoft Excel to analyze data.
• Solid experience creating strategies for AIO and GEO and strong knowledge of current SEO landscape.
• Knowledge of schema markup best practices.
• Experience with CMS platforms such as WordPress, Webflow, or similar.
• Solid knowledge of HTML, CSS, JavaScript, and technical SEO fundamentals.
• Experience with Google Business Profile optimizations andlocal SEO for multi-location organizations.
• Experience with tools such as Google Tag Manager, Screaming Frog, NinjaCat, Schema.org, etc.
• Excellent written and verbal communication skills, with the ability to present complex information clearly and effectively.
• High attention to detail, excellent project management, multi-tasking, organizational, and communication skills are required.
• Ability to work in a virtual environment.

Preferred

• Bachelor’s degree (or equivalent) in marketing, advertising, communications, business, or related field from applicable accredited program. (Preferred)
• Experience managing SEO campaigns across multiple brands and locations and ability to identify scalable, time-saving process improvements. (Preferred)
• Experience working in healthcare marketing. (Preferred)
• Google Analytics and Bing certified (Preferred)
• Experience building web pages. (Preferred)
• Experience implementing and managing website tracking. (Preferred)
• Proficiency in Google Analytics, AHrefs, SEMrush, or other SEO tools is required.