Responsibilities

• Manages SEO strategy and execution for clients in industries such as B2B SaaS, entertainment, lead generation, services, QSR, and retail
• Conducts keyword research, site audits, and competitor analysis to inform strategic decisions
• Leads technical SEO initiatives including site speed optimization, crawlability, indexation, structured data implementation, and more
• Guides on-page SEO efforts such as optimizing content, title tags, meta descriptions, and internal linking structures
• Develops off-page SEO strategies including backlink acquisition, brand mentions, and influencer outreach
• Designs and implements testing strategies for SEO improvements and conversion rate enhancements using A/B and multivariate testing
• Has a strong perception on the future of the Search Landscape and implements strategies with AI in mind.
• Implements Generative Engine Optimization strategies to improve brand visibility and content inclusion in AI-powered search results like Google's AI Overviews and ChatGPT
• Oversees CRO efforts including user behavior analysis, landing page optimization, CTA refinement, and form performance improvements
• Collaborates with content teams to align SEO goals with editorial and brand direction

Requirements

• 4+ years of experience managing SEO strategy and execution
• Bachelor’s Degree or equivalent work experience
• Proficiency with tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and A/B testing platforms
• Proven track record of improving organic search rankings, traffic, and conversions
• Strong data analysis skills and proficiency in Excel

Preferred

• Experience with working with B2B SaaS clients, agency experience
• Working knowledge of HTML, CSS, and basic JavaScript
• Familiarity with CMS platforms (e.g., WordPress, Shopify, Drupal)
• Experience with local SEO and mobile optimization best practices
• Local travel up to 15% is preferred (Dallas area or remote)

Benefits

• comprehensive medical, dental, and vision coverage
• FSA, HSA (with company contribution)
• Life & Disability insurance
• a 401(k) with company match
• paid time off that starts strong and grows with you
• paid holidays
• parential leave
• volunteer time
• birthday day off