Responsibilities

• Collaborate on Paid Search strategy across Google Ads (Search, PMax, YouTube) in partnership with external agency
• Manage day-to-day agency execution, ensuring alignment on budget pacing, creative priorities, testing roadmap, and efficiency targets
• Build and own the Paid Search roadmap, including keyword expansion, query mining, negative strategy, bid optimization, and segmentation
• Identify and capitalize on emerging search trends (AI-driven search behavior, evolving SERP formats, PMax advancements, YouTube scale opportunities)
• Partner with Creative and Ecommerce teams to develop and test high-performing landing pages and search-specific messaging
• Drive a structured testing agenda across ad copy, audience targeting, offer strategy, and landing page variations
• Monitor nCAC, MER, and blended efficiency metrics to ensure scalable, profitable growth
• Proactively identify scale opportunities while protecting acquisition and contribution margin targets
• Own the SEO execution roadmap in partnership with the SEO agency, aligning content and technical initiatives to new customer acquisition goals
• Define and evolve content clusters and pillar strategies to capture high-intent search demand and build topical authority