SEO Manager at Hook Agency | Minneapolis, MN | $100K/yr – $120K/yr

Hook Agency

SEO Manager

Minneapolis, MN (Hybrid)

$100K/yr – $120K/yrSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive and lead Hook SEO team into AI-ready, performance-driven strategies for local home-service clients.

Must-have: 5+ years of SEO with local SEO + agency leadership.
Standout: Pioneering AI-driven SEO offerings and proactive strategy adaptation.

Job Description

Responsibilities

Lead the Hook SEO team, including conducting one-on-ones, performance reviews, coaching, motivation, and other LMA aspects
Work closely with the Director of Strategy to ensure Hook remains on the forefront of SEO and AEO
Monitor changes within the SEO landscape and proactively adapt strategies to keep client campaigns competitive
Pioneer Hook’s SEO service offerings in an increasingly AI-driven and rapidly evolving search environment
Provide guidance and support to SEO Strategists and Jr. Technicians
Design and implement training programs for SEO strategists
Equip SEO team leaders to manage and coach their near-shore teams.
Review technical work completed by junior team members and contractors to ensure quality and performance standards
Serve as the go-to expert for complex SEO questions from Account Managers
Occasionally join client calls to explain SEO strategies and performance

Requirements

5+ years of professional SEO experience, with a strong focus on local SEO and performance-driven strategy
Experience developing and executing SEO strategies for small businesses, with home service/trades experience being a major bonus
Proven experience leading teams in an agency or fast-paced environment, including coaching, accountability, and performance management
Ability to own results for all Hook clients being managed by our SEO team
Ability to identify performance issues and develop strategic pivots to improve rankings, traffic, and lead generation
A four-year degree, preferably in Marketing, Communications, Statistics, or similar, is highly preferred
Strong communication skills with the ability to present strategy clearly to internal teams and leadership
Experience with tools such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, Google Analytics, and other SEO platforms
A strategic thinker who can navigate the constantly evolving SEO landscape and help Hook stay ahead of the curve
Winning energy + the ability to have fun under pressure

Preferred

Experience developing SEO strategies for small businesses, with home service/trades experience (roofing, HVAC, contractors, etc.) being a major bonus

Benefits

😍 A culture of encouraging each other
👩🏽 Health, Dental + Vision insurance and FSA
💰 401k Company Matching
🏥 We cover a portion of health insurance premiums
🧠 We contribute $ towards mental health counseling
🏠 Hybrid work model with 2 days a week remote
📚 We pay for at least one course per quarter
💎 Clear goals + supportive accountability to meet them
🧀 Culture things like Cheese Club, DEI Committee + social events
🏋🏻 Professional Development Opportunities

Hook Agency

We love helping home service businesses hook better leads with SEO, Website Design, and PPC. As an employer – we're striving to create a dynamic, powerful environment that makes our employees lives better!Hook Agency is anti-racism, and anti-prejudice against sexual orientation and gender identities. We are committed to being more inclusive of less represented groups in the marketing industry, of different mindsets and opinions on the world than the majority as well. We are actively striving towards hiring people from different backgrounds, and including those voices in planning and employee development.Benefits of working at Hook Agency😍 A culture of encouraging each other (with things like pat on the back slips, and motivation)👩⚕️ Health insurance🏠 2 Days a Week Remote 📚Pay for at-least one course a quarter 💎 Clear goals every quarter + week🧀 Culture things like cheese club + social events (when possible) 🧠 We contribute $ towards mental health counseling. 🏋🏻♂️ Bi-weekly Mini-trainings🏝 Unlimited Paid Time Off🗣 Bring in speakers on personal development topics♻️ Weekly 1on1’s with direct manager⚡️90-Day check-in’s with company owners☕️ Coffee, Snacks, Beer, Wine etc. 🍾 Lots of Champagne pops (for website launches and big wins)

Founded in 2012

Minneapolis, Minnesota, USA

60 employees (25 in marketing)

hookagency.com