SEO Manager at EF Go Ahead Tours | Boston, MA | $85K/yr – $95K/yr

EF Go Ahead Tours

SEO Manager

Boston, MA (Hybrid)

$85K/yr – $95K/yrSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive SEO strategy and execution across traditional search and GEO, combining technical optimization, content-led authority, and high-quality link-building for a travel brand.

Must-have: 4+ years of direct SEO experience with a strong portfolio
Standout: Broad ownership across technical, content, and data-driven PR with AI-focused scope
Experience with SEMRush/Ahrefs/GSC and curiosity for AI-tracking tools

Job Description

Responsibilities

Conduct keyword, entity, and competitor research to support a forward-looking SEO strategy that spans traditional search and Generative AI (GEO)
Carefully craft and implement optimizations for search engines, focusing on intent-matching and conversational query performance
Monitor and report on organic search rankings, traffic, and AI Share of Voice, identifying new areas of opportunity to expand our reach in zero-click environments.
Collaborate with copywriters to develop "AI-ready" content for the Content Hub that emphasizes E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)—ensuring our brand is the primary citation for travel queries
Implement a sophisticated internal linking and Knowledge Graph strategy to pass authority to our highest priority tour pages
Identify new landing page opportunities and collaborate with the E-commerce team to bring those to life using data-driven insights
Own the backlink building strategy, focusing on high-authority digital PR and relationship building to signal trust to both users and algorithms
Lead the strategy for Schema markup and structured data across the site, ensuring our video, itinerary, and review content is easily interpreted by AI models
Own the optimization of our YouTube channel, leveraging it as a secondary search engine to maximize brand visibility
Monitor site health and technical SEO (Core Web Vitals, HREFlang, etc.) to ensure a frictionless experience for both travelers and search crawlers

Requirements

4+ years of direct SEO experience with a portfolio that shows you can pivot as the industry changes
Advanced proficiency in the "classics" (SEMRush, Ahrefs, GSC) and a curiosity for the "new" (AI-tracking and LLM-benchmarking tools)
A "Technical SEO" brain that understands HTML/JS but also understands how entities and semantic search work in 2025
A passion for travel and a desire to help people see the world by making sure we are the first (and best) answer they find online
Understanding of the broader media/digital landscape and SEO’s place in the digital marketing array
Strong communication, interpersonal, influential, presentation and leadership skills
Rich experience working collaboratively with cross-functional (technical and non-technical) teams
A demonstrated, successful track record in content development that balances user-engaging substance and search optimized elements

Benefits

Perks, Benefits, and more!
This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF...
Commitment to professional growth: robust monthly calendar of trainings and workshops
Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
Exciting business travel opportunities
25% company match on your 401(k) contributions
Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
Access to fertility care and family-building support
Wellness benefits including a yearly fitness reimbursement
Frequent social and learning events, including access to our employee-run resource groups
Robust Employee Assistance Program
Tenure-based sabbatical eligibility
EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
Discounts at local venues and businesses
Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home a couple times a week
Compensation for this role is between $85,000-$95,000/year, depending on experience

EF Go Ahead Tours

At EF Go Ahead Tours we believe you’re never too old to be a student of the world. For 30 years we have guided individuals across the globe through carefully crafted group travel. Our travelers range from young professionals to retirees, solo travelers to entire families, travel enthusiasts to those stepping off their first flight. We believe that the best way to learn about the world is to experience it. Every day we come to work hoping to help as many people as possible, do just that. As a proud part of EF Education First, we draw on over 50 years of expertise to continue to add meaningful travel experiences to our portfolio of more than 180 tours across 7 continents.Want to know what it's like to travel with us? Give us a call at 1.877.265.1757 or visit https://www.goaheadtours.com/Want to know what it's like to work with us? Check out our opportunities at https://www.goaheadtours.com/about/go-ahead-careersCheck out our Blogs:https://www.eftech.com/https://www.goaheadtours.com/travel-blog

Founded in 1990

Cambridge, Massachusetts, USA

483 employees (46 in marketing)

www.goaheadtours.com/about/go-ahead-careers