Responsibilities

• Develop and execute a comprehensive organic discovery strategy optimized for AI search engines, LLMs, answer engines, and traditional search engines.
• Strengthen Appian’s off-site brand authority through contextual citations, high-quality mentions, backlinks, and strategic third-party visibility.
• Monitor and optimize Appian’s brand presence across partner networks, B2B directories, community platforms, and other high-value third-party ecosystems.
• Stay ahead of emerging search trends, algorithm changes, AI search behavior, and generative discovery developments to continuously evolve Appian’s organic visibility strategy.
• Partner with Strategic Communications and Public Relations teams to maximize the search value of editorials, press releases, executive thought leadership, and earned media.
• Support backlink acquisition, brand citation quality, and referral conversion opportunities across external publications and market reports.
• Monitor external content to ensure Appian’s brand references are accurate, optimized, and discoverable by search engines and AI-driven platforms.
• Identify high-authority third-party websites, digital publications, and executive profiling opportunities that support Appian’s organic discovery goals.
• Lead the organic search strategy for YouTube, including video optimization, metadata, descriptions, playlists, and channel architecture.
• Improve Appian’s visibility and authority across relevant communities and forums, including Appian Community, Reddit, Quora, and other buyer research environments.

Requirements

• 5+ years of experience in SEO, Digital PR, organic growth, or digital marketing, preferably within a B2B technology or SaaS environment.
• Proven experience developing organic strategies across both owned and third-party digital channels.
• Strong understanding of modern SEO principles, semantic search, schema markup, contextual citations, and AI-driven search behavior.
• Familiarity with Generative Engine Optimization and Answer Engine Optimization concepts, including how LLMs and AI search engines aggregate third-party data and citations.
• Hands-on experience optimizing non-traditional search environments such as YouTube, Reddit, owned communities, Quora, B2B directories, analyst platforms, and digital publication networks.
• Strong analytical skills with experience using SEO, visibility, analytics, and reporting tools to measure impact and guide strategy.
• Excellent communication and collaboration skills, with the ability to build consensus across PR, brand, partner marketing, content, web, and demand generation teams.
• Highly curious, proactive, and comfortable operating in a rapidly evolving search and digital discovery landscape.
• Bachelor’s degree in Marketing, Communications, Information Technology, or a related field.

Preferred

• Experience in enterprise software, SaaS, or B2B technology marketing.
• Experience working with platforms such as G2, Gartner Peer Insights, YouTube, Reddit, Quora, Appian Community, and partner marketplaces.
• Familiarity with backlink analysis, digital PR strategy, referral analytics, and brand authority measurement.
• Experience partnering with communications, analyst relations, and executive thought leadership teams.
• Experience building reporting frameworks that connect organic visibility, referral traffic, and off-site brand authority to broader marketing outcomes.

Benefits

• Benefits Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.