Responsibilities

• Conducting deep SEO research and R&D to stay ahead of algorithm updates, AI search trends, and emerging technologies in the SEO landscape.
• Performing comprehensive SEO audits for client websites, identifying issues, and implementing effective data-driven solutions.
• Using AI-powered tools and advanced analytics to discover keyword opportunities, optimize content strategies, and strengthen topical authority.
• Conducting thorough keyword research and prioritization based on evolving search intent, competition, and SERP behaviour.
• Creating and optimizing 301 redirects, HTML/XML sitemaps, title tags, meta descriptions, and structured data for enhanced indexing.
• Collaborating on technical SEO innovations, including entity-based SEO, schema optimization, and internal linking improvements.
• Monitoring and enhancing site performance through upgrades in website code, server optimization, and site speed improvements.
• Experimenting with new AI-based methodologies, SEO automation workflows, and predictive ranking analysis as part of ongoing R&D.
• Develop and implement local SEO strategies to improve the online visibility of clients’ websites in local search results.
• Use heatmap analysis tools, session recordings, surveys, and user testing to understand pain points and optimize user behaviour and conversion rate.

Requirements

• A strong understanding of all SEO best practices, such as SEO “friendly” site architecture, tags, coding, site speed optimization, and link building. = Experience implementing AI-based SEO strategies, including keyword clustering, content optimization, and search intent analysis using machine learning or NLP tools.
• Strong knowledge of how AI tools like ChatGPT, Gemini, or Perplexity can enhance SEO workflows from content ideation to on-page optimization and technical audits.
• Familiarity with AI-driven analytics and tools to scale SEO performance.
• Hands-on experience with SEO crawling and auditing tools such as Screaming Frog to identify technical SEO issues.
• Proficiency in rank tracking and competitive analysis tools like Semrush, Ahrefs, or WebCEO to monitor keyword performance and identify growth opportunities.
• Proficiency in HTML/CSS.
• Excellent time management skills with the ability to meet strict deadlines.
• Basic knowledge of web copywriting and web design, and how they relate to SEO functionality.
• Strong analytical and critical thinking skills.
• Up-to-date knowledge on new technologies and a desire to stay current.

Preferred

• Knowledge of JavaScript & PHP (preferred).