SEO Lead

Knoxville, TN (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

Job Summary

Drive SEO initiatives across content, technical SEO, and cross-functional collaboration to maximize organic visibility for PetSafe Brands.

  • Own SEO strategy and execution across content and technical improvements with measurable impact.
  • Must-have: 5+ years delivering SEO value with measurable results and analytics proficiency.
  • Standout: Experience with international SEO, hreflang, sitemaps, and cross-functional training.

Job Description

Responsibilities

  • Drive SEO initiatives based on measurable business impact
  • Leverage AI responsibly in SEO by using AI tools to enhance content production and technical workflows
  • Adapting SEO strategies to account for AI-powered search features and evolving SERP behaviour
  • Educate cross-functional teams on SEO opportunities and best practices
  • Conduct keyword research to inform content strategy and guide content teams
  • Identify, review, and recommend solutions for technical SEO issues, including hreflang implementation
  • Canonical URLs
  • XML sitemaps
  • Robots.txt
  • 301 redirects

Requirements

  • 5+ years of experience delivering SEO value within an organization, agency, or client environment
  • Proven track record of SEO success demonstrated through reporting and campaign results
  • Strong knowledge of Google Analytics and other SEO and performance reporting platforms
  • Solid understanding of both Digital and Traditional Marketing practices
  • Experience working cross-functionally to develop and execute integrated SEO strategies
  • Strong presentation skills with the ability to influence and educate stakeholders
  • Excellent collaboration, communication (written and verbal), and interpersonal skills
  • Effective time management, prioritization, and organizational capabilities
  • Ability to translate complex technical concepts into clear, actionable guidance and training materials
  • Proficiency in Microsoft Office applications, including PowerPoint, Excel, and Word

Benefits

  • Private medical insurance
  • 7% pension
  • WorkAWAY 4 weeks from abroad!
  • Gym membership
  • Free Breakfast for all Employees on Site.
  • 26 Days Annual Leave plus Public Holidays.
  • Employee assistance program
  • Wellness program
  • Bike to work scheme
  • Bring your dog to the office! Video
PetSafe Brands logo

PetSafe Brands

PetSafe Brands is the leading manufacturer of pet products with an overall purpose of unleashing freedom for pet parents by keeping their pets happy, healthy, and safe. Our family of brands include PetSafe® (www.petsafe.com), Invisible Fence® Brand (www.invisiblefence.com), SportDOGTM (www.sportdog.com), Kurgo® (www.kurgo.com) and Premier PetTM (www.premierpet.com). We are a company driven by innovation and dedication to our customers and communities. Since our founding in 1991, PetSafe Brands has grown into an international corporation selling in over 52 countries and is expanding its reach every day. Our portfolio includes a wide array of electronic training and containment systems, waste management products, fountains, pet doors, innovative treats and much more. We are headquartered in Knoxville, TN but have remote offices in various places across the globe. At PetSafe Brands, we have an open environment in all of our offices which lends itself to collaboration and a team-oriented culture. We are dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassments.We have a culture of wellness that engages and partners with our associates in their health. In our Knoxville HQ we have an onsite fitness center and medical clinic, and we reimburse remote associates the cost of a gym membership. A massage therapist comes onsite weekly, and we have lunch and learns often to educate our associates in their health.Career development is also a huge part of our culture. Our online learning platform helps partner with our teammates for their development needs as well as hosting live courses each month. The best part of our culture is arguably bringing your dog to work! It is a great reminder of why we do what we do!

Founded in 1991
Knoxville, Tennessee, USA
258 employees (57 in marketing)
PetSafe Brands logo

SEO Lead

PetSafe Brands · Knoxville, TN · Remote