Responsibilities

• Own and execute SEO and GEO/AEO strategy across website and content channels, directly impacting high-intent traffic and MQL targets
• Drive and manage large-scale content production (2K+ pages/month target) using AI-powered workflows, with a focus on high-intent audiences — ECE directors, franchise operators, and childcare providers
• Build and optimize content hubs targeting high-value search categories (e.g., state compliance, childcare management, billing & payments), and run a content freshness/refresh program alongside net-new production
• Own AI citation and visibility tracking (e.g., via Profound or similar platforms) across Google AI Overviews, ChatGPT, Gemini, and other LLM surfaces — monitoring Visibility Score, Share of Voice, and citation volume/share by page and workstream, and benchmarking against competitors
• Implement technical AEO foundations — structured data/schema markup, entity optimization, FAQ markup, llms.txt, and other machine-readability improvements — to increase citation likelihood in AI-generated answers
• Design and optimize comparison, pricing, and decision-style content, and adapt landing experiences (e.g., homepage) as AI referral traffic patterns shift toward broader, top-of-funnel category queries
• Monitor and adapt to major algorithm changes (Google core updates, AI search shifts from ChatGPT/Gemini) and recalibrate strategy and targets accordingly, including guarding against AI Overview cannibalization and content-farm/E-E-A-T risk as production scales
• Independently lead cross-functional planning sessions with content, product, and analytics teams to align on traffic and conversion goals
• Identify, scope, and champion new SEO/GEO/AEO opportunities — from keyword strategy and technical SEO to AI citation optimization — and drive from concept to launch
• Build and present clear performance reporting and strategic recommendations to senior stakeholders, including recurring scorecard/MBR-style reviews connecting SEO/GEO work to pipeline and revenue

Requirements

• 5–8+ years of SEO experience, ideally in B2B SaaS or a high-growth consumer tech environment
• Proven track record independently managing complex, end-to-end SEO programs with measurable impact on organic traffic and pipeline
• Deep expertise in technical SEO, content strategy, and AEO/GEO (AI search/LLM citation optimization)
• Hands-on experience with AI citation and visibility tracking tools (e.g., Profound, Ahrefs Brand Radar, or similar) and a clear point of view on Share of Voice, Visibility Score, and citation-share metrics
• Experience implementing structured data/schema, entity optimization, and emerging machine-readability standards (e.g., llms.txt) to improve AI citation performance
• Experience managing high-volume content production workflows, including AI-assisted content at scale, balanced against content freshness/refresh strategy and E-E-A-T/quality standards
• Strong analytical skills — comfortable pulling and synthesizing data from GA4, Search Console, SEMrush/Ahrefs, Profound, and CRM to drive decisions
• Demonstrated ability to independently structure strategic recommendations and present to senior leadership with minimal direction
• Strong cross-functional collaborator — viewed as a thought partner by growth, product, and content peers
• Demonstrated ability to work independently in a remote, full-time environment