Responsibilities

• SEO & GEO Strategy: Conduct keyword research with Semrush, map rankings, optimize content for AI retrieval, and drive content priorities with PMM and content teams.
• Content & Page Optimization: Improve clarity and structure of content, rewrite for search intent, and recommend updates for high-value pages; partner with the web team for iterative improvements.
• Web Chat & Engagement: Update chat playbooks, improve routing and meeting conversion, and align chat experiences with GEO-driven content priorities.
• Systems & Analytics: Own SEO/GEO reporting using Semrush and GA4, track rankings and content health, build dashboards, and deliver actionable recommendations.

Requirements

• 3–5+ years of experience in SEO, content optimization, or digital content strategy.
• Hands-on expertise with Semrush (REQUIRED) and GA4 ; familiarity with Ahrefs /Moz/ ScreamingFrog is a plus.
• Strong understanding of search intent, metadata, content structure, and on-page SEO.
• Strong writing/editing skills for content clarity and performance.
• Familiarity with AI-based search optimization (GEO) or eagerness to learn.
• Analytical, organized, and able to turn insights into prioritized recommendations.
• Collaborative and comfortable working across digital, content, PMM, and demand teams.

Preferred

• Experience refining chat playbooks (Qualified preferred).