Responsibilities

• Develop and execute strategy to support SEO, GEO, AEO and AISO initiatives that improve visibility across traditional search and AI-generated search experiences.
• Serve as consultative expert for content production teams to ensure website content is optimized for search and AI-driven discoverability, citation and summarization
• Apply structured, semantic, and question-led content approaches that improve extractability, clarity, and topical authority
• Support technical optimization efforts including structured data, schema, internal linking and other best practices that enhance search and AI visibility
• Track, analyze, and report on organic search performance, AI visibility, share of voice, citations and related KPIs; turn findings into actionable recommendations.
• Collaborate with marketing, content, product, analytics, and technical teams to prioritize work, communicate status, and support execution
• Collaborate with other divisional SEO/ GEO leads to share best practices and ensure coverage for contingency purposes.
• Proactively stay abreast of ever changing LLM environment.
• Identify opportunities, risks, and experiments related to search and AI visibility, escalating issues and sharing learnings with stakeholders as needed.
• Participate in special projects and perform other duties as assigned.

Requirements

• 3-5 years of related SEO, digital marketing, content optimization, or search strategy experience.
• Foundational knowledge of SEO principles, analytics, and content optimization best practices.
• Experience with GEO, AEO, LLM-focused SEO, or AI visibility initiatives
• Working familiarity with tools such as Google Search Console, Conductor, Screaming frog and other similar platforms
• Understanding of structured/ markdown content, schema, semantic search, and AI readable content best practices
• Strong analytical, communication, and cross-functional collaboration skills