Responsibilities

• Conduct keyword research to improve the organization’s online presence.
• Perform SEO audits to identify opportunities and improve site health.
• Optimize on-page content to improve search rankings.
• Implement link-building strategies to increase site authority.
• Analyze website traffic using web analytics tools to identify growth opportunities and enhance our digital impact.

Requirements

• Expertise in keyword research, ad copywriting, ad targeting, and bid management to optimize campaign performance and achieve marketing objectives.
• Proficiency in SEO techniques and tools to optimize website content (preferably in WordPress/Elementor), improve search engine rankings, and drive organic traffic.
• Knowledge of Google Ads tools and platforms, with the ability to set up and manage campaigns across various Google advertising networks, including Search, Display, and Video.
• Experience in AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) is highly desired.
• Strong analytical skills, with the ability to interpret campaign data, identify trends, and make data-driven decisions to improve campaign effectiveness.
• Strong attention to detail and ability to work independently.
• Strong organizational and time management skills.
• Previous experience or basic knowledge in nonprofit or community health sector is a plus.
• Commit to a minimum of 3 months.

Preferred

• Previous experience or basic knowledge in nonprofit or community health sector is a plus.