SEO & Discoverability Specialist at BHG Financial | USA

BHG Financial

SEO & Discoverability Specialist

USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize BHGs content and discovery footprint across AEM and organic channels, turning FAQs, product messaging, and AI-driven signals into higher visibility and engagement.

Content governance and on-page SEO: publish in AEM with formatting, metadata, internal linking, and claims updates.
Discovery platform optimization: translate Reddit, YouTube, Quora, Substack/Medium, and podcast signals into content updates and messaging improvements.

Job Description

Responsibilities

Manage and publish website content in Adobe Experience Manager (AEM), including formatting, metadata, internal linking, claims updates, and on-page SEO implementation
Support SEO-driven website initiatives including blog publishing, content refreshes, landing page optimization, product page updates, CTA implementation, and content structure improvements
Assist the SEO team in documenting key actions, timelines, and measurable KPI impact
Collaborate with SEO team and cross-functional teams to improve website performance, product visibility, and application start rates through ongoing content and page optimization
Monitor search behavior, AI-generated answers, online discussions, and customer feedback to identify trends, FAQs, messaging gaps, and visibility opportunities related to BHG and its products
Grow product and brand visibility on organic discovery platforms (e.g., Reddit, YouTube, Quora, Substack/Medium, podcasts, and emerging communities)
Turn discovery platform insights into recommendations for SEO, content updates, product messaging, brand representation, thought leadership, and other LLM visibility priorities
Participate in relevant communities to build authority, shape narratives, and improve BHG’s UGC/knowledge-platform presence
Track and report AI discoverability metrics, including engagement, referral traffic, mentions, sentiment, and visibility across LLMs, UGC, and third-party sites
Partner with Brand, PR, Partnerships, Social Media, Analytics, and Content teams to align insights, messaging, and execution to improve brand citations and representation in SERPs, reviews, aggregator sites, and AI-generated answers

BHG Financial

In 2001, BHG Financial started with an idea, an opportunity, and $25,000. We recognized something significant was missing in the industry — a more personalized approach to commercial lending. We knew we could create a better way to borrow. Today, BHG Financial has firmly established its legacy in the financial services space, creating exceptional financial solutions for professionals, small businesses, and institutions. Our relentless commitment to the success of our customers is part of what has made BHG Financial thrive. We take a 360-degree view of each customer to tailor the best solutions for their financial aspirations – they are not one-size-fits-all. Today's professionals have multiple sources of income, not just their paycheck. Therefore, it is essential to factor those in when making responsible lending decisions. Our continued focus on data, analytics, and proprietary modeling has enabled faster funding for our customers. BHG Financial remains dedicated to providing accomplished professionals with innovative personal and business financial solutions, a hassle-free process, and personalized concierge service to help continue building upon their success. To be removed from our mailing list: https://bhgfinancial.com/opt-out

Founded in 2001

Fort Lauderdale, Florida, USA

bhgfinancial.com